Marketing Strategy Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Paul J. Zak and Abbie Lundberg
Latest Insights from MIT SMR
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Paul J. Zak and Abbie Lundberg
Sustainability
Why Making Good on Green Promises Can Be a Win for Retailers
Rodney R. Sides and Lupine Skelly
Skills & Learning
Will Online Degrees Threaten the Traditional MBA? What Experts Say
MIT SMR Strategy Forum
Diversity & Inclusion
Building Resilience in Diversity and Inclusion Programs
Melissa V. Abad and Alison Wynn
Platforms & Ecosystems
Collaboration, Communication, and Virtual Innovation: Orchestrating Workforce Ecosystems
Elizabeth J. Altman et al.
- The Hybrid Workplace
The Hybrid Workplace
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Organizational Behavior
The Future Workplace Depends on Efficiency, Effectiveness, and Balance
Robert Hooijberg and Michael Watkins
Work-Life Balance
How Hyperflexibility Can Benefit — or Burn Out — Your Team
Zahira Jaser and Thomas Roulet
- Strategy Forum
- Research Reports
- The Hybrid Workplace
- Strategy Forum
Skills & Learning
Will Online Degrees Threaten the Traditional MBA? What Experts Say
MIT SMR Strategy Forum
Executing Strategy
Is Starbucks’s Wage Increase a Shortsighted Strategy? What Experts Say
MIT SMR Strategy Forum
Global Strategy
Will Russian Sanctions Have Long-Term Effects on Human Rights Protections?
MIT SMR Strategy Forum
Developing Strategy
Is Blockchain a Disruptive or a Sustaining Innovation? What Experts Say
MIT SMR Strategy Forum
Developing Strategy
Has Strategic Management Overlooked the Role of Purpose? What Experts Say
MIT SMR Strategy Forum
Security & Privacy
Ransomware Attacks Are on the Rise. Should Companies Pay Up?
MIT SMR Strategy Forum
Developing Strategy
Will Relaxed Rules About Hybrid Work Improve Productivity and Performance?
MIT SMR Strategy Forum
Developing Strategy
Has COVID-19 Permanently Changed Business Strategy? What Experts Say
MIT SMR Strategy Forum et al.
- Research Reports
- The Hybrid Workplace
- Strategy Forum
- Research Reports
Analytics & Business Intelligence
Leading With Next-Generation Key Performance Indicators
Michael Schrage and David Kiron
More Insights from MIT SMR
Organizational Structure
Relational Power Is the New Currency of Hybrid Work
Research shows that managers must incorporate relational power into their leadership approach in virtual work settings.
Lebene Soga et al.
Organizational Behavior
The Future Workplace Depends on Efficiency, Effectiveness, and Balance
Businesses emerging from the pandemic must balance efficiency, effectiveness, and quality of life to enable growth.
Robert Hooijberg and Michael Watkins
Technology Innovation Strategy
Becoming an ‘AI Powerhouse’ Means Going All In
Plenty of organizations dabble with AI, but Mastercard’s capabilities — and confidence — set it apart.
Thomas H. Davenport and Randy Bean
Diversity & Inclusion
How Empathy and Competence Promote a Diverse Leadership Culture
If more women are to be promoted into leadership posts in the financial services industry, a cultural change is needed.
Grace Lordan and Teresa Almeida
Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Sam Ransbotham and Shervin Khodabandeh
Diversity & Inclusion
Why Belonging Is Key to Building the New Workforce
Fostering a sense of belonging among employees can help organizations improve retention and performance.
Susie Lee
Talent Management
A Change in Perspective
MIT SMR’s summer 2022 issue addresses the challenges of C-suite turnover, end users’ AI anxiety, and employee motivation.
Elizabeth Heichler
Ethics
Our Guide to the Summer 2022 Issue
This issue of MIT SMR looks at corporate values and purpose, risk management, and the role of the CFO in acquisitions.
MIT Sloan Management Review
Ethics
Fostering Ethical Conduct Through Psychological Safety
Reporting on unethical conduct in the workplace is linked to employees’ degree of psychological safety.
Antoine Ferrère et al.
Organizational Behavior
Why We Don’t Talk About Meaning at Work
Overcome four key barriers to talking about — and cocreating — meaningful work in your organization.