Frontiers

Exploring the Digital Future of Management

Key Words for Digital Transformation

Shantanu Narayen, interviewed by Paul Michelman

Adobe has transformed itself by embracing the technological forces that could have been the harbingers of its demise.

The Enabling Power of Trust

Douglas A. Ready

Examining skill sets and mind-sets will help leaders understand what it means to be a leader in the digital economy. This will include requirements such as changing mastery, executing excellence, nurturing relationships, and, notably, building a culture of radical trust.

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“Innovating for Sales Growth”

This collection of MIT SMR articles delves into how to grow revenue organically through innovation. (Registration required.)

Articles included in this collection:

Grow Faster by Changing Your Innovation Narrative
By George S. Day and Gregory P. Shea

Key Words for Digital Transformation
By Shantanu Narayen, interviewed by Paul Michelman

The Promise of Targeted Innovation
By Marcel Corstjens, Gregory S. Carpenter, and Tushmit M. Hasan

Innovating for Sales Growth - PDF

MIT Innovation

Free download of this collection MIT SMR articles is brought to you by the MIT Innovation Series.

The Value of Brands

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Deriving Value From Conversations About Your Brand

Brad Fay et al.

Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and off-line conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately.

Nike sports fashion, Amsterdam,Netherlands

Why Brand Trumps Reputation

Jonathan Knowles and Richard Ettenson

By featuring Colin Kaepernick in its latest “Just Do It” campaign, Nike has made a deliberate decision to increase the appeal of its brand among younger, liberal, and ethnically diverse consumers while risking not only a portion of its existing customer base, but also its overall reputation.

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Thoughtful Leadership

Leading Into the Future

Douglas A. Ready

In the future, leaders must balance playing on their strengths with adapting to a rapidly shifting business climate.

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Available on iTunes: MIT SMR’s Counterpoints Podcast

A sports analytics podcast from MIT SMR

Keep track of more than just the score. Sign up to get updates on Counterpoints, MIT SMR’s new sports analytics podcast.

The Changing Conversation Around Analytics

Open Access Brought to You By

How can organizations build cultures that integrate analytics and data for successful innovation? Open access to these three articles from MIT Sloan Management Review about conversations that are unfolding is provided courtesy of SAS.

The End of Scale

Hemant Taneja with Kevin Maney

New technology-driven business models are undercutting the traditional advantages of economies of scale.

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Making Data Pay

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Demystifying Data Monetization

Suketu Gandhi et al.

Data on its own has value, but insights from that data substantially increase its value.

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Why the Data Marketplaces of the Future Will Sell Insights, Not Data

Frontiers |

Munther Dahleh, interviewed by Elizabeth Heichler

MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates

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Your Data Is Worth More Than You Think

John Akred and Anjali Samani

Given the growing importance of data to companies, how should managers measure its value?

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How to Monetize Your Data

Barbara H. Wixom and Jeanne W. Ross

The ability to monetize data — not hoard it — can offer competitive advantage in the digital economy.

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Can Business Innovation Promote Sustainability?

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Driving Sustainability-Oriented Innovation

Thijs H.J. Geradts and Nancy M.P. Bocken

Faced with mounting challenges and pressure from governments, nongovernmental organizations, investors, and employees to be more aware of the environmental and social impacts of business activities, many companies are attempting to tap into the creativity and entrepreneurial potential of their employees, encouraging them to develop new products, services, or business models that create value for both the company and society.

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Digital Transformation on Purpose

Gregory Unruh and David Kiron

As digital technology advances, the opportunity to use it to create a more sustainable, equitable world should not be overlooked. The first step: Define key terms and set up a framework for understanding how the digital revolution can also become a revolution for sustainable development.

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Even If AI Can Cure Loneliness — Should It?

November 09, 2018 | David Kiron and Gregory Unruh

New Ways to Gauge Talent and Potential

Frontiers |

November 16, 2018 | Josh Bersin and Tomas Chamorro-Premuzic

Taking Stock of Corporate Risk-Taking

August 23, 2018 | Vincent O’Connell, Don O’Sullivan, and Jong-Ho Lee