Frontiers

Exploring the Digital Future of Management

Make Your Crowd Smart

Solving complex problems with crowdsourcing means tailoring the crowd to the problem’s scope.

Betting Big on Employee Development

Amazon’s recent decision to invest heavily in upskilling may have benefits beyond attracting talent.

Education, Disrupted

Companies can no longer wait for traditional education to supply the skills needed for the future.

Disrupting Romance

Dating Disruption — How Tinder Gamified an Industry

February 13, 2020 | Niloofar Abolfathi and Simone Santamaria

Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.

FREE DOWNLOAD

“The Human-AI Partnership for Better Customer Experience”

This collection of MIT SMR articles discusses why companies must carefully think through their AI strategy and decide what their goals and expectations are for both AI and human workers if they’re to optimize customer experience. (Registration required.)

The Human-AI Partnership for Better Customer Experience - PDF

Five9

Free download of this collection MIT SMR articles is brought to you by Five9.

The Evolution of Online Marketing

Social Listening Is Revolutionizing New Product Development

Social listening — analyzing what consumers say on social media — can serve as the map for a treasure hunt, allowing companies to tap into rich consumer insights in real time. Social listening is transforming how consumer product companies develop, market, and package their products to gain a competitive advantage — and we’re only just beginning to grasp the possibilities that machine learning advances will catalyze.

Where Influencer Marketing Goes Wrong (and How to Fix It)

Social media has become such an important way of reaching customers and audience, especially among younger consumers, that marketers have faced something of a Wild West scenario when trying to leverage influencer programs. Here’s what they’re doing wrong — and how to ensure a strong, successful campaign using influencers.

advertisement

Three Big Points

Three Big Points is the podcast you need to stay at the top of your game as a business leader. This short podcast presents mold-breaking ideas from leading academics, researchers, and executives who are blazing new trails in today’s continually changing, technology-fueled world. Three Big Points is hosted by MIT SMR’s editor in chief Paul Michelman.

Every Number Tells a Story

No matter how compelling it seems, data alone won’t win people over unless infused with a story.

Technology’s Inherent Risks

advertisement

advertisement

Disruption 2020: An Interview With Clayton M. Christensen

Clayton M. Christensen’s Theory of Disruptive Innovation has had an undeniable impact in business over the past two decades. In this Q&A with longtime collaborator Karen Dillon, he discussed the impact of disruption in today’s tech-centric world and why theory is still such a powerful tool for decision-making, even as it continues to evolve.

advertisement

Coping With Automation Anxiety

What Employees Tell Us About Automation and Re-skilling

Employees on the front line of automation say they are excited about the upsides of learning new skills and roles. But to make the transition work, they want advance preparation and at least some personal coaching. They also need the new technology to operate properly.

Learning From Automation Anxiety of the Past

AI and automation might benefit society at large, but there will be losers in the process, and at times even outright resistance, if people feel that their jobs and incomes are threatened. To avoid a backlash against the technology, governments must address its social costs and pursue policies that kick-start productivity growth while helping workers adapt.

advertisement

The 2020 Future of Leadership Global Executive Study and Research Report

The New Leadership Playbook for the Digital Age

The New Leadership Playbook for the Digital Age

DOUGLAS A. READY et al.

The 2020 Future of Leadership Global Executive Study and Research Report finds that leaders may be holding on to behaviors that might have worked once but now stymie the talents of their employees. Organizations must empower leaders to change their ways of working to succeed in a new digital economy.

“A

Interactive: A Page From the New Leadership Playbook

Leaders must modify their attitudes and beliefs about what leadership looks and feels like if they want to produce behavior change that lasts over time.

“Reimagining

Webinar: Reimagining What It Takes to Lead

MIT Sloan Management Review

The authors of the 2020 Future of Leadership report “The New Leadership Playbook for the Digital Age” discuss some of the findings from the research.