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Michael Schrage of the MIT Center for Digital Business asks: “Who do you want your customers to become?” Your answer shows whether just how much authentic innovation you have to offer.
As we mentioned in a post last week, the November 2010 issue of Fast Company has a good piece on the limits of corporate sustainability by Anya Kamenetz, called “The Starbucks Cup Dilemma.
Will we ever come to bury the single-use paper cup?
Environmentalists of all stripes feel some combination of guilt, confusion, and even indifference when they stop to think about paper cups.
The key to achieving both of those goals together? Integrate societal benefits with company strategy.
What would it take to get rid of disposable cups? That was a question MIT Sloan senior lecturer Peter Senge raised in an interesting keynote address this morning at the MIT Sustainability Summit 2010.
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The marketing implications of litigation are often not factored into the decision to take legal action — but they should be.
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