Sustainability-Oriented Innovation Series

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Sustainability-Oriented Innovation: The More the Merrier

In the third in a four-post series on Sustainability-Oriented Innovation (SOI), the authors look at the SOI process and the key actors and roles involved. To facilitate and accelerate the complex process of SOI, the authors suggest the development of SOI centers of excellence and SOI communities of practice. With both, diverse networks of problem solvers can emerge and start managing the challenges of socially and environmentally complex issues.

Photo courtesy of Patagonia/Dylan Lucas Gordon.

Why Sustainability-Oriented Innovation Is Valuable in Every Context

While the most basic form of Sustainability-Oriented Innovation has led to combining sustainability practices with revenue generation, more refined forms of SOI target innovation at different stages and in different contexts. Jay, the director of the Sustainability Initiative at MIT Sloan, along with Gonzalez and Gerard, write that “SOI allows companies to push beyond their usual innovation boundaries and their typical business protocols.”

Image courtesy of Nike, Inc.

Sustainability-Oriented Innovation: A Bridge to Breakthroughs

This blog post is the first of a four-part series on sustainability-oriented innovation (SOI). The authors explain what SOI is, where and how it can be used, its impact, and its challenges. While many businesses are aware of SOI, they are struggling to shed the traditional tradeoff model that they have come to accept and rely on. Achieving sustainability-oriented innovation means taking off blinders, shifting away from deeply embedded mental models, and working closely with a more diverse stakeholder base.

Showing 1-4 of 4