Advertise with Us
How to Advertise
SMR offers several advertising options including full-page and fractional ads, inserts, onserts and custom programs. Page rates are listed below. Please direct inquiries regarding insertion orders or further information to: Michael Barrette, Tel: (617) 306-9502, Fax: (617) 258-9739, Email: barrette@mit.edu.
To request a media kit please email Jinette Ramos at jinette@mit.edu.
Circulation/Reader Profile
SMR’s 25,000 subscribers are an elite audience of affluent, highly-educated decision makers. 77% of our readers are executives; 46% are top management, holding one of the highest positions in their company (founder, owner, CEO, chairman, president). Two-thirds of our readers have a master’s degree or doctoral degree.
Subscribers find SMR to be an invaluable information source: Three-fourths of readers keep a collection of SMR issues for reference purposes.
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Advertising Rates (effective January 1, 2009)
| Color and Black & White | |||||
| 1 x Rate | 2 x Rate | 3 x Rate | 4 x Rate | ||
| Full Page Spread | $21,340 | $20,490 | $19,630 | $18,780 | |
| Full Page | $10,670 | $10,245 | $9,815 | $9,390 | |
| 2/3 Page(V) | $9.070 | $8,710 | $8,345 | $7,980 | |
| 1/2 Page (H,V) | $8,000 | $7,680 | $7,360 | $7,040 | |
| 1/3 Page (S,V) | $7,470 | $7,170 | $6,870 | $6,575 | |
| Covers 2 or 3 | $12,800 | $12,290 | $11,775 | $11,270 | |
| Cover 4 | $13,870 | $13,320 | $12,760 | $12,210 | |
Note: Polybag inserts available upon request.
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Closing Dates
| Issue | Insertion Orders Due | Materials Due | Publication Date |
| Winter 2009 | November 14, 2008 | November 26, 2008 | January 1, 2009 |
| Spring 2009 | February 13, 2009 | February 27, 2009 | April 1, 2009 |
| Summer 2009 | May 15, 2009 | May 28, 2009 | July 1, 2009 |
| Fall 2009 | August 14, 2009 | September 11, 2009 | October 15, 2009 |
| Winter 2010 | November 13, 2009 | November 25, 2009 | January 1, 2010 |
| Spring 2010 | February 16, 2010 | February 26, 2010 | April 1, 2010 |
Note: Fractional Insertion Orders due one week prior to Full Page due date; materials due date is the same.
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Ad Size Requirements
| Publication trim size: | 8-3/8″ x 10-13/16″ |
| Binding: | Perfect |
| Printing: | 4-color (CMYK), 133-line screens. SWOP standards apply. |
| Ad sizes | Inches | Picas | Millimeters |
| All sections | |||
| Full-page ad, bleed: | 8-5/8″ x 11-1/16″ | 51p9 x 66p4.5 | 219 x 281 |
| (includes 1/8″ bleed on all four sides. We recommend keeping all live matter at least 1/4″ from trim.) |
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| Full-page ad, nonbleed: | 7-1/4″ x 9-1/4″ | 43p6 x 55p6 | 184 x 235 |
| 1/2 page ad, horizontal nonbleed: | 7-1/4″ x 4-1/2″ | 43p6 x 27p | 184 x 114 |
| Intelligence section only | |||
| 2/3 page ad, vertical nonbleed: | 4-3/4″ x 8-15/16″ | 28p6 x 53p7.5 | 121 x 227 |
| 1/3 page ad, vertical nonbleed: | 2-1/4″ x 8-15/16″ | 13p6 x 53p7.5 | 57 x 227 |
| 1/3 page ad, square nonbleed: | 4-3/4″ x 4-3/8″ | 28p6 x 26p3 | 121 x 111 |
| Research and Opinion sections only | |||
| 1/2 page, vertical nonbleed: | 3-1/2″ x 9-1/4″ | 21p x 55p6 | 89 x 235 |
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File Submission
- PDFx1A files preferred, PDF and high-resolution Postscript
files accepted - Native application files, DCS and Tiff-IT files are not accepted
- No spot colors
- Images must be CMYK with a resolution of 300 dpi.
- We accept the following transportable media: 1.44 MB
disks, CD-ROM, DVDs, Zip disks (100 & 250 MB), Jazz disks
(1 GB). - A digital contract proof for on-press color guidance is
required. Proofs should include color bars and be made to SWOP
specifications.
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Conditions
Agency or publishers discount: 15%. Payment is due 30 days
after receipt of invoice. A signed insertion order is required to run
all advertisements. Cancellations are not accepted after the closing
date for insertion orders. If/when new advertising rates are announced,
advertisers will be protected for three months at rates then prevailing.
All advertising content is subject to approval by the Publisher.
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Mailing Instructions
Insertion orders and digital files/proofs should be sent
to:
(NOTE: This address is for standard US Mail only.)
Jinette Ramos
MIT Sloan Management Review
Room E60-100
77 Massachusetts Ave.
Cambridge, Massachusetts 02139-4307 USA
Tel: 617-253-1464
Fax: 617-258-9739
Express Courier (Federal Express, UPS, DHL) Address:
Jinette Ramos
MIT Sloan Management Review
30 Memorial Dr. - E60-100
Cambridge, MA 02142 USA
Phone: 617-253-1464