Andrew McAfee, research scientist at the Center for Digital Business in the MIT Sloan School of Management, says new IT capabilities will bring science to management decision-making.
An interview with Andrew McAfee, a principal research scientist at the MIT Center for Digital Business, editor-in-chief Michael S. Hopkins. One of the single biggest changes that I see coming is when you have this unbelievable amount of horsepower and a mass of data to apply it to, that lets you be what I would call a lot more scientific about things. You can be a lot more rigorous in your analysis. You can generate and test hypotheses. You can run experiments. You can adopt a much more scientific mindset. I think if you don’t try to migrate your company and your decision-making in that direction, you’re missing out on a huge opportunity, and you had better hope your competition is also not moving in that direction. Because when you compare scientific to pre-scientific approaches, there’s one clear winner over and over.