Some authors, and even some popular journals, have noted examples of the radical new organizational forms now emerging. This article illuminates the technological and services bases of these changes — and examines how to manage them successfully. (Its companion article is “Technology in Services: Rethinking Strategic Focus” by J. B. Quinn, T.L. Doorley and P.C. Paquette; Sloan Management Review 31, no. 2 : 79-87.) Both articles build on the authors’ earlier works published by Sloan Management Review, Scientific American, and the National Academy Press.