Cost-Benefit Analysis

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MIT for Managers: Can You Afford to Build Green?

How much more does it cost to make a building “green”? Most people assume it’s a lot. But John Sterman, MIT Sloan School of Management’s Jay W. Forrester Professor of Management and the director of the MIT System Dynamics Group, says that the premium to build MIT’s LEED-certified Sloan School building has been small. “MIT is a data-driven place,” Sterman says. “You have to make the argument with data before people will act.”

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