Big Idea Competing With Data & Analytics

How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes? From 2010-2018, the Data and Analytics initiative investigated how technology enables competitiveness.

MIT SMR’s research employs global qualitative and quantitative methods to investigate how data is influencing business processes, offerings, and engagement with customers. It looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.

The 2018 Data & Analytics Global Executive Study and Research Report

Using Analytics to Improve Customer Engagement

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Using Analytics to Improve Customer Engagement

Sam Ransbotham and David Kiron

The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors.

Data & Analytics Research Reports, 2015-2017

Analytics as a Source of Business Innovation

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Analytics as a Source of Business Innovation

Sam Ransbotham and David Kiron

The 2017 Data & Analytics Report by MIT Sloan Management Review finds that the percentage of companies deriving competitive advantage from analytics increased for the first time in four years.

Beyond the Hype: The Hard Work Behind Analytics Success

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Beyond the Hype: The Hard Work Behind Analytics Success

Sam Ransbotham and David Kiron

The 2016 Data & Analytics Report by MIT Sloan Management Review and SAS finds that analytics is now a mainstream idea, but not a mainstream practice. Few companies have a strategic plan for analytics or are executing a strategy for what they hope to achieve with analytics.

The Talent Dividend

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The Talent Dividend

Sam Ransbotham and David Kiron

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits.

Data & Analytics Research Reports, 2010-2014

The Analytics Mandate

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The Analytics Mandate

Based on a global executive survey with 2,000+ respondents and interviews with more than thirty executives, MIT Sloan Management Review and SAS Institute Inc. report that analytics has become a common path to business value.

From Value to Vision: Reimagining the Possible with Data Analytics

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From Value to Vision: Reimagining the Possible with Data Analytics

MIT Sloan Management Review and SAS Institute Inc. report on the distinctive characteristics and habits of companies that are very effective at using analytics to compete and innovate. This report offers an in-depth analysis of Analytical Innovators, the early leaders in the analytics revolution that is changing how many companies are managed.

Analytics: The Widening Divide

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Analytics: The Widening Divide

David Kiron, Rebecca Shockley, Nina Kruschwitz, Glenn Finch and Dr. Michael Haydock

In this second joint MIT Sloan Management Review and IBM Institute for Business Value study, we see a growing divide between those companies that, on one side, see the value of business analytics and are transforming themselves to take advantage of these newfound opportunities, and those, on the other, that have yet to embrace them.

Analytics: The New Path to Value

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Analytics: The New Path to Value

Based on a global executive survey with 2,000+ respondents and interviews with more than thirty executives, MIT Sloan Management Review and SAS Institute Inc. report that analytics has become a common path to business value.

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