Data & Analytics

New in Data & Analytics

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Harnessing Quant Power

A recent book by Thomas H. Davenport and Jinho Kim advises companies on how to capture the power of big data.

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ComScore: The Art and Science of Big Data, From the Inside

A recent report by MIT CISR details how comScore organizes internally to create value from big data.

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Elevating Data, Analytics to the C-Suite

The implications of a chief analytics officer for strategy and for long-term planning.

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The Data & Analytics Initiative

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This Big Idea Initiative is supported by Knowledge Partner, SAS Institute Inc., with whom MIT Sloan Management Review is collaborating on the development of research materials connected with analytics and management innovation.

This Data & Analytics Big Idea Initiative supplements the collaborative research content with a range of relevant, independently produced editorial, including MIT SMR original articles, interactive data, blogs, videos and case studies.

Following are links to research that SAS has developed separate from this collaboration:

Decision Making in the Digital Age

Business executives today have access to far more data than any previous generation of managers, and that transforms the way many business decisions are made.

Data & Analytics
Data & Analytics

Luminar Insights

Entravision, a Spanish-language media company, transformed its business model using big data.

Data & Analytics

Reading Global Clients’ Signals

Big data analysis can help geographically distributed companies monitor customer satisfaction.

Data & Analytics
Data & Analytics

Thriving in a Big Data World

Three recent books offer expert perspectives on the increasing power and importance of analytics.

Data & Analytics

Should You Outsource Analytics?

Outsourcing analytics can offer benefits, but it requires a carefully constructed relationship.

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MIT SMR’s Annual Reports on Analytics

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From Value to Vision: Reimagining the Possible with Data Analytics

The 2013 Data & Analytics Report by MIT Sloan Management Review and SAS details the emergence of Analytical Innovators.

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Analytics: The Widening Divide

The second annual report by MIT Sloan Management Review and the IBM Institute for Business Value sees a growing divide in analytic sophistication.

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Analytics: The New Path to Value

A global survey by MIT Sloan Management Review and the IBM Institute for Business Value sees threats and opportunities in the data deluge.

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Blog Posts, Videos, Articles and More


New to this topic? Start here:

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How ‘Big Data’ Is Different

How do the insights from big data differ from what managers generate from traditional analytics?

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From Value to Vision: Reimagining the Possible with Data Analytics

The 2013 Data & Analytics Report by MIT Sloan Management Review and SAS details the emergence of Analytical Innovators.

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Video: Leveraging Analytics to Transform a Traditional Broadcast Business

The traditional broadcast business is being transformed through the use of data and analytics.

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Big Data’s Travails Don’t Mean It’s Derailed

Big Data tests corporate patience, but breakthroughs on big questions are emerging.