1. The Daily Show: http://thedailyshow.cc.com/videos/2eeb6q/nate-silver, November 7, 2012.
2. Dan Vesset, Ashish Nadkarni, “Worldwide Business Analytics Technology and Services 2013–2017 Forecast,” IDC Report, December 2013.
3. There are several possible reasons for this backward movement. Organizations may be trying to do too much with data or the amount, variety or speed of the data could be overwhelming.
4. David Kiron, Pamela Kirk Prentice and Renee Boucher Ferguson, “From Value to Vision, Reimagining the Possible with Data and Analytics,” MIT Sloan Management Review, March 5, 2013, https://sloanreview.mit.edu/reports/analytics-innovation/
5. NewVantage Partners, "Big Data Executive Survey 2013: The State of Big Data in the Large Corporate World," September 9, 2013. See also Renee Boucher Ferguson’s discussion of the survey in her blog, https://sloanreview.mit.edu/article/how-big-data-is-influencing-big-companies/
7. Tim Catts, "GE’s Billion-dollar Bet on Big Data," Businessweek April 26, 2012. See: http://www.businessweek.com/articles/2012-04-26/ges-billion-dollar-bet-on-big-data
8. Additional evidence of this trend can be found in Tata Consulting Services, "The Emerging Big Returns on Big Data," 2013. See: http://www.tcs.com/SiteCollectionDocuments/Trends_Study/TCS-Big-Data-Global-Trend-Study-2013.pdf
9. Entravision’s story is discussed in more detail in an MIT Sloan Management Review case study called Luminar Insights. See https://sloanreview.mit.edu/projects/luminar-insights/
10. This example is discussed in more detail in David Kiron, Pamela Kirk Prentice and Renee Boucher Ferguson, “Raising the Bar with Analytics,” MIT Sloan Management Review, Winter 2014, pp. 29-33.
11. David Kiron, Pamela Kirk Prentice and Renee Boucher Ferguson, “Raising the Bar with Analytics,” MIT Sloan Management Review, Winter 2014, pp. 29-33. Quote is on p. 29.
12. Accenture: "Analytics Culture: The Secret to Success," 2011, http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_Analytics_Culture_The_Secret_to_Success.pdf
13. One exception is “Analytics: The Widening Divide: How Companies Are Achieving Competitive Advantage Through Analytics,” David Kiron, Rebecca Shockley, Nina Kruschwitz, Glenn Finch and Dr. Michael Haydock. MIT Sloan Management Review Research Report, Fall 2011. https://sloanreview.mit.edu/reports/analytics-advantage
14. Having an analytics culture does not require that all business questions addressed with analytics utilize in-house skills and technology. Analytics outsourcing is a growing trend that may be an option for certain business issues, whether companies have sophisticated or unsophisticated analytics capabilities. One limiting factor in these relationships, though, is outsourcing the analysis of strategically valuable data. A recent article on this topic in MIT Sloan Management Review quoted an analytics BPO manager: “We know we can add a lot more value to our customer’s analytics program if they came to us with a more strategic outsourcing arrangement, where we could be responsible for a certain aspect of their competitive analytics program that our capabilities have shown to be superior. If we suggest this to our customers, they usually become threatened, and this can put the overall relationship at risk.” From David Fogarty and Peter C. Bell, “Should You Outsource Analytics,” MIT Sloan Management Review, Winter 2014, pp. 41-45.
15. Renee Boucher Ferguson, “A Process of Continuous Innovation: Centralizing Analytics at Caesars,” July 30, 2013. https://sloanreview.mit.edu/article/a-process-of-continuous-innovation-centralizing-analytics-at-caesars/
16. Adam Bryant, “Avinonoam Nowogrodski of Clarizen, on the Rewards of Listening,” New York Times, March 13, 2014, http://www.nytimes.com/2014/03/14/business/avinoam-nowogrodski-of-clarizen-on-the-rewards-of-listening.html
17. This quote first appeared in David Kiron, Pamela Kirk Prentice and Renee Boucher Ferguson, “From Value to Vision, Reimagining the Possible with Data and Analytics,” MIT Sloan Management Review, March 5, 2013. Quote is on p. 5.