The Sustainable Tactics You Don’t Know, But Should

Businesses looking for sustainable business models need a strategy, but there are plenty of useful tactics available. As part of our series on building abundant enterprises, we look at regenerative marketing and collaborative exchange — just two in a list of 15 possibilities.



Sustainability and Your Investors

A growing number of investors are paying attention to environmental, social and governance (ESG) performance, as evidence mounts that sustainability-related activities are material to the financial success of a company over time. In this webinar, three co-authors of the latest sustainability research report share findings and insights from their research into how professional investors are incorporating sustainability practices into their decision-making.


The Board That Embraced Stakeholders Beyond Shareholders

Few companies have come right out and said that they serve stakeholders beyond their shareholders. But in 2015, the board of Sweden’s Atlas Copco set the bar for sustainability by including a statement of materiality and significant audiences in its annual report. Atlas Copco’s Statement shows how a company’s board can protect managers in the face of pressure from short-term investors so they can make the long-term decisions necessary for a sustainable strategy.


Investing For a Sustainable Future

Investors see a strong link between corporate sustainability performance and financial performance — so they’re using sustainability-related data as a rationale for investment decisions like never before.


Equipping the Sustainability Insurgency

Sustainability Insurgents are professional insiders who seek to align their organizations with a global vision of a peaceful, prosperous, and sustainable world. This article explores how two insurgents, working for dramatically different organizations, developed a peer-to-peer network to help spread the sustainability insurgency.



The Paris Agreement — It's Down to Business

The Paris Agreement signals the end of the fossil fuel era, shifting the entire world economy — with huge implications for business. Governments in 195 countries committed to climate goals, but the scale of the transition required is such that governments can’t do it alone. We need business to fully commit, too. And the mechanism for this commitment can be found in business by-laws and constitution statements.


MIT for Managers: Can You Afford to Build Green?

How much more does it cost to make a building “green”? Most people assume it’s a lot. But John Sterman, MIT Sloan School of Management’s Jay W. Forrester Professor of Management and the director of the MIT System Dynamics Group, says that the premium to build MIT’s LEED-certified Sloan School building has been small. “MIT is a data-driven place,” Sterman says. “You have to make the argument with data before people will act.”


How a Lack of Systemic Thinking Threatens a Sustainable U.S. Energy Policy

Even the best laid plans can cause unintended consequences. But organizations that operate at less-than-optimal performance levels and are unable to think systematically are especially prone to surprising outcomes. Consider the impact of U.S. ethanol legislation on energy supply chains. Supply chains are complex eco-systems that often span multiple industries and geographies. Changing the balance between supply and demand can have a profound impact on each link in the chain. Failing to appreciate these far-reaching consequences can be disastrous and very difficult to undo.


Five Steps to Strategic Sustainability and Abundance

Kenyan mobile money pioneer M-Pesa is just one of many companies in developing economies that build virtuous cycles where solving ecological problems and building resilient communities opens new opportunities. Adopting an abundant perspective, argues author Jay Friedlander, provides concrete economic, social, and environmental objectives that unleash new possibilities.



Tradeoffs in Sustainability-Oriented Innovations

The 1987 UN document Our Common Future notes that sustainability means ensuring that future generations inherit an intact planet. If sustainability is framed as a tradeoff between business and society, addressing this tradeoff for the short term may actually exacerbate long-term problems — compromising sustainability. Firms that find a win-win between profits and planet but fail to consider intertemporal tradeoffs may cost the planet in the long term.


The Revolution Will Be Customized (and Recycled and Solar-Powered)

The director of Michigan Tech University’s Lab in Open Sustainability Technology, Joshua Pearce, says that while the manufacturing revolution offered by 3D printing may be in its infancy, the time isn’t far when printers — already available open-source — will be solar-powered and use 100% recycled raw materials. “I think people are going to start producing a lot of their own things, whether it’s kids’ toys or scientific instruments, purely based on the economics,” he says.


Sustainability-Oriented Innovation: The More the Merrier

In the third in a four-post series on Sustainability-Oriented Innovation (SOI), the authors look at the SOI process and the key actors and roles involved. To facilitate and accelerate the complex process of SOI, the authors suggest the development of SOI centers of excellence and SOI communities of practice. With both, diverse networks of problem solvers can emerge and start managing the challenges of socially and environmentally complex issues.


Environmental and Human Rights Assume a New Urgency for Boards

The G7 summit in June of 2015 and the G20 meeting in November both upheld the idea that businesses have a responsibility to respect environmental and human rights principles. As such concerns take center stage, business leaders must recognize their role in navigating the new regulatory environment. As environmental and human rights risks rise in importance, board members are at risk of being seen as negligent if they fail to ensure that their companies comply with the G20/OECD Principles and the standards to which the Principles refer.

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