Developing Strategy

Showing 1-20 of 177

“Out-Getting” Is the Next Great Baseball Strategy. Or Not.

In this episode of Counterpoints, the subject is baseball — specifically, the analytics-centered strategy for pitchers called out-getting, which focuses on pitchers’ efficiency rather than on when, how often, and how much they pitch. Will this practice transform baseball in the classic Moneyball tradition — or will it simply be an interesting tactic that teams sometimes use to gain a temporary advantage?

A Structured Approach to Strategic Decisions

Many decisions about strategy require that senior executives make evaluative judgments on the basis of extensive, complex information. Such work is prone to common errors, but a disciplined, sequential approach can mitigate those errors and improve the quality of both one-off and recurrent decisions in an array of business domains. The process described in this article is easy to learn, involves little additional work, and (within limits) leaves room for intuition.

The Myths and Realities of Business Ecosystems

  • Frontiers

  • Research Highlight
  • Read Time: 13 min 

The rise of ecosystems requires a new way of thinking about business: the ecosystems perspective. If we can describe this unique perspective, and clear up the myths and confusions surrounding the use of the term, we position ourselves to design strategy effectively in ecosystems.

advertisement

Talking About Sustainability Can Drive Sales: Lessons From a Casino Giant

  • Column

  • Column
  • Read Time: 6 min 

Do consumers care enough about companies’ environmental and social practices to give them more business? Caesars Entertainment tested the question at one of its hotels, where one group of customers was told about its green efforts and the other group was told nothing. The casino company got encouraging results: The group who got the message spent 1.5% more. That group also recommended the hotel more enthusiastically.

Act Like a Startup

  • Column

  • Column
  • Read Time: 7 min 

As leaders of established businesses focus on becoming digital, they often embrace the mantra, act like a startup. A startup is an experiment, and its early goal is to learn, as quickly and inexpensively as possible, if an idea has merit. That same ability to figure out how a new value proposition might create revenues and profits is key to digital success. Established companies that want to test ideas for such propositions should be nurturing four traits of startups.

Beyond a ‘Winner-Takes-All’ Strategy for Platforms

  • Blog
  • Read Time: 6 min 

Platform companies with the largest user networks offer significant value for consumers. Yet total network size isn’t the only key to competitive advantage; platform users may place equal or greater weight on having access to specific, local, or higher-quality platform users or information about the network or its participants.

advertisement

The Problem With Big Data

  • Blog
  • Read Time: 4 min 

The value of big data is being captured by large companies, but many small businesses are being left behind. One reason: Investors get more data from larger companies, so that’s where they place their bets. Startup and small business owners must think about their data as a new class of economic asset and understand their data helps investors assess them—which affects their ability to raise capital.

advertisement

A New Playbook for Diversified Companies

Scholars have argued for years that high levels of diversification harm company performance and value creation. But multi-business companies can do quite well. Those that thrive tend to do three things: They limit the number of business models in their portfolio and support them with a cohesive operating model. They tailor the corporate parenting strategy to the needs of individual business units. And they allocate resources according to the role played by each business unit.

Creating Satisfying Customer Experiences With Machine Learning

  • Video | Runtime: 0:02:16

According to Northwestern Mutual’s chief marketing officer, marketing should be more than a support function — it should be a strategic growth driver. In this video, Aditi Javeri Gokhale describes how the company used KPIs to train machine learning algorithms to build an online experience that pairs customers with financial advisors. Its success rate: over 95%.

Showing 1-20 of 177