Sustainability Metrics

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Image courtesy of Dupont.

Bridging the Sustainability Gap

Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability —as currently understood and measured — interests only a small niche of investors. The authors argue that a “back to basics” approach for measuring sustainability’s direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that’s critical to their decisions.

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Is Hostility to Blame for Sustainability’s Leadership Gap?

When a conservative think-tank challenged Apple’s sustainability programs at a recent shareholder meeting, CEO Tim Cook didn’t back down, refusing to bow to its calls to suspend any activities that didn’t “add to the bottom line.” Apple’s shareholders rewarded him with resounding support. If sustainability is to increase its profile as a business priority, more executives will need to follow Cook’s lead.

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Bringing Sustainability Metrics to Purchasing Decisions

When hotel chain Hilton Worldwide looked at supply chain sustainability, it lacked tools to help weigh sustainability factors. Hilton partnered with sustainability consultant BSR to create the Center for Sustainable Procurement. In this interview with MIT SMR’s David Kiron, Hilton’s VP of supply management William Kornegay and Eric Olson of BSR discuss how the initiative evolved.

Image courtesy of AT&T.

Making Data Visible So You Can Act On It

At AT&T, John Schulz, a director of sustainability operations, had to make the company’s energy and water use data visible before the company could formulate a plan to reduce those numbers. The company’s definition has now broadened and evolved to include the social perspective on sustainability.

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Image courtesy of Flickr user suneko.

New Ways to Engage Employees, Suppliers and Competitors in CSR

Timberland LLC, a global boot and outdoor apparel manufacturer, goes beyond simply telling the world about its sustainability work. According to Betsy Blaisdell, the company’s senior manager of environmental stewardship, it has creative new ways to involve employees and to partner with suppliers — and competitors. In this interview, Blaisdell talks about the environment “nutrition label” it’s developed for its footwear, and its partnership with 60 plus apparel and footwear brands, retailers, suppliers and NGOs (from Adidas to Patagonia to DuPont to the World Resources Institute) to develop an environmental index called the Higg Index.

Image courtesy of Flickr user uggboy.
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Marks and Spencer’s Emerging Business Case for Sustainability

Marks and Spencer’s business case for sustainability is built around its five year old Plan Plan A, a commitment to tangible steps to make the company more sustainable. T-shirts for associates featured the slogan, “There is no Plan B.” Plan A includes 180 commitments. All to be achieved by 2015. Their ultimate goal is to become the world’s most sustainable major retailer.

Robert Eccles, professor of management practice at Harvard Business School

Get Ready: Mandated Integrated Reporting Is The Future of Corporate Reporting

Trying to create reporting standards that integrate environmental, social and governance performance along with financial information is “fraught with conflict” and an “almost political adjudication process,” says Harvard Business School’s Robert Eccles. That’s why he loves it.

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Five Ways That Sustainability Commitment Is Up — Dramatically

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Sixty-eight percent of respondents to MIT SMR’s third annual global survey say their organizations increased their commitment to sustainability in the past year. That’s a dramatic increase from 2009, when only a quarter of respondents said that. Those are among first highlights featured in the current issue of MIT SMR.

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Image courtesy of Flickr user Lee Jordan.

From “Trust Me” to “Show Me”: Moving Sustainability at Shell Oil From “Priority” to “Core Value”

The timeline of energy development projects now is largely driven by sustainability and social performance issues, says Marvin Odum, president of Shell Oil. That’s prompting innovations in how the company involves external stakeholders, incentivizes employees and drives changes throughout the entire energy industry.

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