Information-visualization guru and famed PowerPoint debunker Edward Tufte explains how businesses would think better, make better decisions and present themselves more powerfully if only they would learn to talk — both internally and externally — in facts.
Edward R. Tufte, author of The Visual Display of Quantitative Information and other classics of information visualization, says that businesses would think better, make better decisions and present themselves more powerfully if they would only learn to talk–both among themselves and externally–in facts. To present themselves and their products better and more honestly, Tufte recommends that companies concentrate on delivering facts (rather than pitches), deliver as many of those facts as they can, not count on the marketing department to make it happen, and look to news sites and scientific publications for models of success. In particular, he argues that Google Inc. is where most companies should turn for design inspiration, and Tufte continues his examination of the corrosive influence that he says presentation software has on thought. Following his big ideas about information presentation, he says, will help companies differentiate themselves.
1 Comment On: How Facts Change Everything (If You Let Them)
I do not agree with you.
Corporate site are not here to give news, they are here to sell products/services.
If they had 300 links on their homepages how would their customers find information about the products/services they need.
Too many links would kill the conversion ratio.
On one of my sites for example I have as few links as possible because I want to increase my conversions.