
Customers
Our Guide to the Fall 2022 Issue
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
Novo Nordisk’s Tonia Sideri explains how the pharma company uses AI to test new ideas before initiating tech projects.
Pairing neuroscience with design thinking can help companies innovate with greater precision.
By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.
JoAnn Stonier, chief data officer at Mastercard, discusses how design thinking enables better AI implementation.
Why words matter in crucial conversations, alarming U.S. job trends, and how to make data meaningful.
Without visual annotations, charts and graphs are missed opportunities to feed your audience insights from your data.
Data-driven culture, ethics and compliance standards for pandemic aid, and effective global operations.
Leaders can have more influence if they emphasize the people behind the numbers.
Re-skilling done right, telling a good data story, and three big points on disrupting yourself.
A classic bar, line, or pie chart is often the best choice for communicating information.
To facilitate speed, companies must design themselves to minimize obstacles to getting work done.
The impact of artificial intelligence on the future of work and organizations was a popular topic.
Design thinking needs better alignment with the dynamics of established businesses.
In this webinar, MIT professor Carlo Ratti discusses how new digital tools will shape the workplace of the future.
“Mastering the ability to reframe problems is an important tool for increasing your imagination” writes Stanford’s Tina Seelig.
Designers at restaurants and theme parks are leading the way in thinking about how to make waiting in line more pleasant.