Customers
Our Guide to the Fall 2022 Issue
This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.
Design Thinking
Latest
Data & Data Culture
From Data to Wisdom: Novo Nordisk’s Tonia Sideri
Novo Nordisk’s Tonia Sideri explains how the pharma company uses AI to test new ideas before initiating tech projects.
Sam Ransbotham and Shervin Khodabandeh
Marketing Strategy
Using Neuroscience to Create Great Customer Experiences
Pairing neuroscience with design thinking can help companies innovate with greater precision.
Paul J. Zak and Abbie Lundberg
New Product Development
The Neuroscience of Customer Experience
By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.
Paul J. Zak
IT Governance & Leadership
Designing a Better Future: Mastercard’s JoAnn Stonier
JoAnn Stonier, chief data officer at Mastercard, discusses how design thinking enables better AI implementation.
Sam Ransbotham and Shervin Khodabandeh
Leading Change
The Best of This Week
Why words matter in crucial conversations, alarming U.S. job trends, and how to make data meaningful.
The MIT SMR Editors
Leadership Skills
Make Your Data Insights Visually Consumable
Without visual annotations, charts and graphs are missed opportunities to feed your audience insights from your data.
Nancy Duarte
Data & Data Culture
The Best of This Week
Data-driven culture, ethics and compliance standards for pandemic aid, and effective global operations.
The MIT SMR Editors
Leadership Skills
Four Storytelling Techniques to Bring Your Data to Life
Leaders can have more influence if they emphasize the people behind the numbers.
Nancy Duarte
Analytics & Business Intelligence
The Best of This Week
Re-skilling done right, telling a good data story, and three big points on disrupting yourself.
The MIT SMR Editors
Data & Data Culture
Choose Charts Everyone Understands
A classic bar, line, or pie chart is often the best choice for communicating information.
Nancy Duarte
Collaboration
Architect Your Company for Agility
To facilitate speed, companies must design themselves to minimize obstacles to getting work done.
Jeanne Ross
AI & Machine Learning
The 20 Most Popular MIT Sloan Management Review Articles of 2017
The impact of artificial intelligence on the future of work and organizations was a popular topic.
Martha E. Mangelsdorf
Collaboration
Why Design Thinking in Business Needs a Rethink
Design thinking needs better alignment with the dynamics of established businesses.
Martin Kupp, Jamie Anderson, and Jörg Reckhenrich
Technology Innovation Strategy
How Future Workspaces Will Improve Productivity and Creativity
In this webinar, MIT professor Carlo Ratti discusses how new digital tools will shape the workplace of the future.
Carlo Ratti (MIT Senseable City Lab)
Stanford’s Tina Seelig on Creativity: “Everything You See is Ripe for Innovation”
“Mastering the ability to reframe problems is an important tool for increasing your imagination” writes Stanford’s Tina Seelig.
Leslie Brokaw
Quality & Service
Designing Waits That Work
Designers at restaurants and theme parks are leading the way in thinking about how to make waiting in line more pleasant.
Donald A. Norman
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