Marketing Strategy

Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.

Learn how to reassure students about the value of higher-ed investments even in uncertain times.

Research shows that retail and CPG companies are optimistic about investments in CX technology.

Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.

A global survey finds that many EMEA-based companies need to improve customer-experience quality.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.

Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.

Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.

This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.

In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.

Companies earn customers’ respect and loyalty when their brands enable, entice, and enrich them.

A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.

The pandemic spurred a social reset, and companies must respond to customers’ and employees’ changed expectations.

Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.