Marketing Strategy

Interviews with 100 CMOs reveal common challenges in designing marketing organizations, as well as ways to address them.

U.S. colleges hoping to boost enrollments should recruit internationally, a Google-GWI survey says.

In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

Shifting emphasis from customer lifetime value to customer portfolio lifetime value can drive future revenue and lower costs.

Once leaders address their company’s historical transgressions, they can work to create a more positive legacy.

Learn how to reassure students about the value of higher-ed investments even in uncertain times.

Research shows that retail and CPG companies are optimistic about investments in CX technology.

Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.

A global survey finds that many EMEA-based companies need to improve customer-experience quality.

Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

CMOs and their marketing teams are well positioned to help companies build a brand that attracts and retains top talent.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

Learn how the hospitality industry is improving guest experiences and reimagining loyalty programs.

Managers’ intuition about how customers will feel about decisions made by algorithms rather than humans is often wrong.

Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.

This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”

Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.

A new Google-Qualtrics survey finds that marketers need to strive for more consumer-centric apps.