“To heck with what the technology can do,” says Michael Schrage of the MIT Center for Digital Business. Great managers, he says, first think about what kind of value they want to create and then consider how IT can help them create it.
“To heck with what the technology can do,” says Michael Schrage of the MIT Center for Digital Business. Great managers, he says, first think about what kind of value they want to create and then consider how IT can help them create it. Watch video highlights from the interview and Read the full article >>
In This Video
IT’s Real Impact – Technology’s real role is value creation (02:00)
Experiment Now – The collapsed cost of experimenting (01:55)
‘Value From Use,’ I – More choice isn’t the right answer (01:31)
‘Value From Use,’ II – What you learn by watching customers (02:07)
How Tesco Wins – The powerful effect of planned simplicity (03:50)
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