Join the co-authors of “Using Analytics to Improve Customer Engagement” and special guest Teddy Bekele as they show how analytical innovators are gathering and sharing data to build loyalty and keep customers.
How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes? From 2010-2018, the Data and Analytics initiative investigated how technology enables competitiveness.
MIT SMR’s research employs global qualitative and quantitative methods to investigate how data is influencing business processes, offerings, and engagement with customers. It looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.