Competing With Data & Analytics

Sponsored by:

How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes? Since 2006, the Data and Analytics initiative has investigated how technology enables competitiveness.

This program conducts global qualitative and quantitative research to investigate how data is influencing business processes, offerings, and engagement with customers. It looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.

Research and analysis for the initiative is sponsored by SAS.

Featured Ideas


#MITSMRChat: Insights on Customer Engagement Through Analytics

MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.


Grow Your Customer Relationships With Analytics

MIT SMR’s 2018 Data & Analytics Report finds a link between customer engagement and data analytics.


Why APIs Should Be Regulated

Data audits may be helpful in maintaining balance between data-rich and data-poor companies.


MIT SMR’s 2018 Data & Analytics Report

Using Analytics to Improve Customer Engagement

January 30, 2018 | Sam Ransbotham and David Kiron

The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The report, based on MIT SMR’s eighth annual data and analytics global survey of over 1,900 business executives, managers, and analytics professionals, explores companies leading the way with analytics and customer engagement.


MIT SMR’s Global Research Surveys

Analytics as a Source of Business Innovation

The 2017 Data & Analytics Report by MIT Sloan Management Review finds that companies that embraced analytics have begun to find new ways to derive strategic benefit from analytics.

The Talent Dividend

The 2015 Data & Analytics Report by MIT Sloan Management Review and SAS finds that talent management is critical to realizing analytics benefits.

The Analytics Mandate

The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.


Explore Our On-Demand Webinars and Videos

Faster Results From Supply Chain Analytics

In this webinar, MIT SMR authors discuss steps supply chain executives can take to make supply chain analytics a transformational and competitive resource in their organizations.

Platform Strategy and the Internet of Things

In this webinar, Professor Marshall Van Alstyne discusses how platform strategy and IoT combine to produce value for all players in the ecosystem.

Case Studies: Innovation Through Analytics


GE’s Big Bet on Data and Analytics

An MIT SMR case study looks at how GE is remaking itself from a traditional manufacturer into a leader of the Industrial Internet.


Data-Driven City Management

Data and analytics promise to improve urban living. But are cities ready?


A Data-Driven Approach to Customer Relationships

South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.


When Health Care Gets a Healthy Dose of Data

American health care is undergoing a data-driven transformation — and Utah’s Intermountain Healthcare is leading the way.

From Elsewhere at MIT SMR