Gerald C. Kane, co-author of the 2014 social business research report by MIT Sloan Management Review and Deloitte, provides an audio briefing of “Moving Beyond Marketing: Generating Social Business Value Across the Enterprise.”

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts. And social business is important to very similar levels of respondents from B-to-C (business-to-consumer) and B-to-B (business-to-business) companies. Co-author Gerald C. (Jerry) Kane gives an audio briefing of the report.