Marketing Strategy
The New Challenges of Brand Management
What brands stand for is shaped as much by the consumers who adopt them as the marketers behind them.
Social Media
Latest
Social Media
Tap Employee-Creators to Transform Your Social Media Strategy
Savvy companies recognize that, with their support, employee-creators could become their best social media assets.
Social Media
Trust and Fraud Detection at Scale: Instagram’s Stephanie Moyerman
Instagram’s Stephanie Moyerman discusses AI’s role in supporting social media safety on the Me, Myself, and AI podcast.
Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
Social Media
Diet, Exercise, and Logging Off? Rethinking Employee Wellness
Companies’ approach to employee health should take into account the effects of social media use on workers’ well-being.
Leadership Skills
Leadership in an Era of Context Collapse
Having different social media identities for different sets of stakeholders is no longer possible.
Digital Marketing
Want to Build Intimacy With Customers? Get to Know Digital Campfires
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
Ethics
Why ‘Explicit Uncertainty’ Matters for the Future of Ethical Technology
To address algorithms’ potential harm, companies must be willing to focus on users and rethink their business models.
Diversity & Inclusion
Linking Good Intentions to Intentional Action
Businesses that pledged to support racial equity in 2020 must maintain their commitments to effecting change.
Social Media
What the West Can Learn From China’s Live Commerce Success
While livestreamed shopping is booming in China, it has struggled to take off in the West.
Social Media
Inside the Hype Machine
MIT Sloan’s Sinan Aral discusses social media as a marketing tool that can have a positive impact — if used ethically.
Social Media
Can We Amplify the Good and Contain the Bad of Social Media?
To make social platforms a more positive force, we must understand the phenomena that drive them.
Organizational Behavior
The Best of This Week
Sustaining organizational culture beyond the office, creating value with opportunity marketplaces, and avoiding strategy hijacks.
Marketing Strategy
Marketing Beyond the Gender Binary
Brands can no longer rely solely on outdated tropes to connect with increasingly diverse consumers.
Talent Management
The Best of This Week
How peer coaching can help remote workers and reshaping leadership imperatives now and for the future.
Social Media
Are You Managing Your Risks From Social Media?
Many organizations aren’t fully aware of or adequately minimizing the risks posed by social media.
Corporate Social Responsibility
A Crisis of Ethics in Technology Innovation
Executives face a new ethical paradigm as technology reshapes value chains across industries.
Data & Data Culture
Looking At the Impact of the California Consumer Privacy Act
Our experts weigh in on market implications from California’s new consumer privacy act.
Digital Marketing
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
Innovation Strategy
The Truth About Behavioral Change
The true story behind Twitter’s success belies the conventional wisdom of social networks.
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