Starbucks’s former CTO discusses AI’s role in the company’s digital transformation on the Me, Myself, and AI podcast.
Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.
Jennifer Griffin Smith, interviewed by MIT SMR Connections
Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.
Executive Conversation: TCS and Travelport executives discuss a new era for the travel industry.
Sowmya Rajagopalan and Bates Turpen
To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.
Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.
Sam Ransbotham and Shervin Khodabandeh
To make social platforms a more positive force, we must understand the phenomena that drive them.
Sinan Aral, interviewed by Paul Michelman
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Jonathan Knowles, Richard Ettenson, Patrick Lynch, and Joseph Dollens
Tinder’s entrance into the dating app industry was a literal game changer.
Niloofar Abolfathi and Simone Santamaria
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT SMR Connections
Influencer marketing offers a big return when done right. But many companies are doing it wrong.