Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.
To make social platforms a more positive force, we must understand the phenomena that drive them.
Sinan Aral, interviewed by Paul Michelman
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Jonathan Knowles, Richard Ettenson, Patrick Lynch, and Joseph Dollens
Tinder’s entrance into the dating app industry was a literal game changer.
Niloofar Abolfathi and Simone Santamaria
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
MIT SMR Connections
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Brands must focus on what their customers have in common — not what makes them different.
Online and off-line customer conversations about your brand require separate marketing strategies.
Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels
An industry executive and a scholar discuss how AI-based tools can transform the retail business.