MIT SMR’s 2014 Social Business Report
Gerald C. Kane et al.
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts, and measurement sophistication is starting to prove its value. As well, social business is becoming not just a B-to-C phenomenon, with nearly 60% of B-to-B companies saying that social business initiatives are positively impacting business outcomes. Crucial to all these efforts: C-suite leadership.
MIT Sloan Management Review
A key finding from the 2014 social business research report by MIT Sloan Management Review and Deloitte indicates that company values increase as “social maturity” increases. To advance in social maturity, companies should: 1) use social data to better advantage; 2) provide leadership vision for social; and 3) infuse social across the enterprise. An infographic illustrates the value derived from social, and the way socially mature companies outperform others in key areas.
Build Your Own Social Business Charts
The 2014 Social Business Interactive Tool explores how survey respondents say their companies are using social business to transform their organizations and get more from their social business efforts. Users can explore and customize each interactive chart by filtering and isolating the data on the fly — and create customized visualizations to share. Statistics are from the 2014 Business Global Executive Study and Research Project “Moving Beyond Marketing” conducted by MIT Sloan Management Review and Deloitte.
Social Media & Corporate Culture
January 4, 2016 | Gerald C. Kane
Successful enterprise social media use has less to do with the tools employed than with the climate that a company creates. Cultivating the right climate requires balancing a number of tradeoffs through crafted social media policies, adapting characteristics of existing organizational culture, and having managers model effective social media practices for employees. In part 5 of his 5-part series, Gerald C. Kane offers a perspective on how to balance these tradeoffs and create the right mix for a company and its culture.
Gerald C. Kane
Digital tools can reshape the relationship between organizations and retiring employees.
Emily Concannon and Gerald C. Kane
Social media is a tool that allows autistic workers to better express their unique abilities — and tech companies are taking notice.
Gerald C. Kane et al.
For multinational companies, language barriers are a key obstacle to social business. Can a multilingual approach work?
Social Business As Change Agent
Social business is changing organizational culture and how businesses interact with the world at large.
“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.
Paul Leonardi (University of California, Santa Barbara), interviewed by David Kiron
An experiment in social networks shows that key knowledge can be transferred without employees realizing it.
Blake Chandlee (Facebook), interviewed by Gerald C. Kane
Using tiers of customer data, Facebook is delivering personalization on an unprecedented scale.
Benn Konsynski (Emory University), interviewed by Gerald C. Kane
Companies and individuals will need to embrace impermanence and continual reconfiguring in “the remix era.”
Sara Armbruster (Steelcase), interviewed by Gerald C. Kane
Thanks to technology, the office of the future is going to look very different from what we’ve been used to.
Gerald C. Kane
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Managing a Social Business
Evgeny Kaganer et al.
Tapping a virtual, on-demand workforce requires new management models and skills.
Kristian J. Sund et al.
Staying competitive may mean exploring new business models — but watch out for internal tensions.
Eric Knight et al.
Biomarkers Consortium, a public-private partnership in the health industry, presents five lessons in managing collaboration.
What’s happening this week at the intersection of management and technology.