The National Football League’s chief information officer discusses the organization’s customer-focused approach to big data and analytics.

In a conversation with MIT Sloan Management Review’s Michael Fitzgerald, Michelle McKenna-Doyle, the NFL’s senior vice president and first-ever CIO, discusses the organization’s customer-focused approach to big data and analytics, and hear how the NFL works to make their employees comfortable with their own data sets.

McKenna-Doyle discusses new technologies for tracking player performance, satisfying fans’ demands for data and the challenges of effecting major technology change in a far-flung and decentralized organization.