New research sheds light on several important dynamics that affect the opinions that customers post about products.
New research sheds light on several important dynamics that affect the opinions that customers post about products.
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New research sheds light on several important dynamics that affect the opinions that customers post about products.
New research sheds light on several important dynamics that affect the opinions that customers post about products.
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2 Comments On: What Influences Customers’ Online Comments
I have been trying to understand social behavior and this article is terrific. A few years ago content analysis was utilized by marketers who wanted to get a sense of what consumers were saying. The Process of Change Laboratory at Stanford was a great resource. There are still a lot of moving parts that deserve further scrutiny. Your insights have pointed me in the right direction.
Thank you.
Steve Weiss
e-mail: questweiss@aol.com
web-site: disregardpreviousinstructions.
This is why all the big dogs in e-commerce have user ratings and review buttons around the purchase area. To get people to leave their review (at least the average buyer) sellers need incentives. Get a coupon for leaving your review type of thing. The is invaluable for the seller as it not only give more reviews but adds valuable content to the website.