Research Highlight

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Creating the Symbiotic AI Workforce of the Future

  • Frontiers

  • Research Highlight
  • Read Time: 7 min 

To effectively implement AI, organizations will need to use human-centered AI processes that motivate and retrain workers, which shifts the focus from automation to collaboration between humans and machines. To test that idea, an experiment was designed to see how human workers might augment an existing AI system and embrace their new roles as AI trainers — resulting in a symbiotic system that enabled humans and AI to each work to their strengths.

Avoiding the Pitfalls of Customer Participation

Even though frontline employees are committed to advancing the objectives of the business, they sometimes see themselves as caught between representing the views of customers and what they think is reasonable. To preserve morale, businesses must keep employees engaged and confident that management has their backs.

‘Just Enough’ Piracy Can Be a Good Thing

When piracy is rampant, its negative impact makes manufacturers and retailers worse off — but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy — not too much, not too little — can actually benefit the manufacturer, the retailer, and consumers, all at the same time.

How Business Ecosystems Rise (and Often Fall)

  • Frontiers

  • Research Highlight
  • Read Time: 13 min 

It’s tempting to look at high-profile business ecosystems and assume that the model is a reliable formula for success. In fact, many ecosystems never earn a significant market share, and only about 15% dominate their markets over time. An analysis shows that most share a common life cycle, with several critical windows along the way. For management, the key is understanding these windows and adjusting the company’s strategy over time to meet the unique requirements of each.

How to Choose the Right Digital Leader for Your Company

  • Frontiers

  • Research Highlight
  • Read Time: 6 min 

Striking the right balance between competence and credibility is essential to digital leaders’ success, but it depends on what a company expects its CDO to do. While external candidates can bring critical digital competence and experience to organizations seeking a better digital footing, they may struggle to build the necessary credibility for organizational change.

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Beat the Odds in M&A Turnarounds

While M&A deals and turnarounds are individually hard to pull off, combining the two can be even more challenging. Yet an analysis of roughly 1,400 M&A-based turnarounds between 2005 and 2018 shows that six management actions can help acquiring companies improve their odds of success. The rewards can be considerable. Successful buyers generate gains in both revenue growth and profit margins, and — most important — better returns.

Four Profiles of Successful Digital Executives

  • Frontiers

  • Research Highlight
  • Read Time: 10 min 

Hoping a jack-of-all-trades can lead your organization’s digital transition is unrealistic. We found four distinct types of successful digital executives who can best provide vision and purpose for digital. Crucially, each type has unique strengths and performs best in different contexts.

10 Principles of Modern Marketing

  • Research Highlight
  • Read Time: 19 min 

Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage, and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.

The Plight of the Graying Tech Worker

High-skilled immigration is dramatically transforming the tech sector in the United States. U.S. tech workers over age 40 have good reasons to be concerned. In addition to competing with greater numbers of skilled foreign workers, older tech workers are now also more likely than younger workers to lose their jobs when technical work moves overseas.

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How Digital Trust Drives Culture Change

  • Frontiers

  • Research Highlight
  • Read Time: 10 min 

Beliefs and behaviors in today’s virtual world blur the definitions and boundaries of responsibility for data privacy, which is reshaping consumers’ expectations of protection. Organizations seeking to adapt their culture toward better digital trust face many challenges but can benefit from four activities in their journey toward better digital trust.

It Pays to Have a Digitally Savvy Board

Companies whose boards of directors have digital savvy outperform companies whose boards lack it: Among companies with over $1 billion of revenues, 24% had digitally savvy boards, and those businesses significantly outperformed others on key metrics such as revenue growth, ROA, and market cap growth. Companies can improve their boards by knowing what characteristics to look for in existing and new board members, managing board agendas differently, and cultivating new learning opportunities.

Getting Your Employees Ready for Work in the Age of AI

  • Frontiers

  • Research Highlight
  • Read Time: 7 min 

How can companies and employees find common ground when it comes to skill development and investment in AI capabilities? To start, senior executives should seek clarity around capability gaps and determine which skills their people need. From there, leaders should take an approach that advances those skills for human-AI collaboration.

The Myths and Realities of Business Ecosystems

  • Frontiers

  • Research Highlight
  • Read Time: 13 min 

The rise of ecosystems requires a new way of thinking about business: the ecosystems perspective. If we can describe this unique perspective, and clear up the myths and confusions surrounding the use of the term, we position ourselves to design strategy effectively in ecosystems.

How to Read and Respond to Weak Digital Signals

  • Frontiers

  • Research Highlight
  • Read Time: 8 min 

In the digital age, the competitive landscape can be transformed in the blink of an eye. Companies can use weak digital signals to help redefine their offerings and the scale and scope of how they compete. Companies that can’t do this in a timely manner put themselves at a competitive disadvantage because they must invest in additional resources to catch up.

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The Public Sector Can Teach Us a Lot About Digitizing Customer Service

Digital customer service agents (known as virtual assistants, chatbots, or softbots) are typically used to sift through and process only the most straightforward customer inquiries, such as requests for basic information. At most companies, complex issues get passed along to human agents. In that regard, public sector agencies in Australia are ahead of the curve: They are using digital agents to handle complex inquiries from citizens, and businesses stand to learn much from these applications.

Trapped in the Data-Sharing Dilemma

There are clear benefits for companies allowing website users to login with social media platforms such as Facebook, Twitter, Amazon, and Google. But the ease of user access that social logins make possible comes at a price: The platforms learn a great deal more about users’ buying and searching behavior via these agreements — information that could wind up helping the company’s competitors (including the platform itself) down the line.

Using Artificial Intelligence to Promote Diversity

What if, instead of perpetuating harmful biases, AI helped us overcome them? What if our systems were taught to ignore data about race, gender, sexual orientation, and other characteristics that aren’t relevant to the decisions at hand? They can do all that — with guidance from the human experts who create, train, and refine them.

Showing 1-20 of 362