Influentials who provide sole influence over consumers are the most valuable to companies.
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
SAPs ten-year-old online network has nearly three million members.
Mark Yolton (SAP), interviewed by David Kiron
To improve online communities, companies need to enhance communication among custoemrs.
Mavis T. Adjei, Charles H. Noble and Stephanie M. Noble
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
Companies need to understand and manage the rising threat of online public complaining.