Product Development

Design-based strategies can help companies protect their intellectual property and maintain their competitive advantage.

These innovation articles offer a concentrated dose of proven wisdom from executives and top academics.

Experts debate whether general-purpose AI producers can be held accountable for how their products are developed.

Will your generative AI app succeed? A rigorous process for assessing its quality — before and after launch — is key.

Businesses must thoroughly evaluate the risk of deploying a new technology to avoid reputational and financial damage.

Learn how services firms can transform into product-based businesses to achieve greater scale and profitability.

To get employees with not-invented-here syndrome to open up to new ideas, companies may have to incentivize or push them.

Which new ideas will revolutionize their industries? The history of one disruptive innovation offers clues.

Leaders can promote more inclusive product design by asking a simple set of questions about potential target markets.

The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.

On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.

On the Me, Myself, and AI podcast, Daniele Petecchi discusses how Pirelli uses AI to develop tires more efficiently.

On the Me, Myself, and AI podcast, Volvo’s Anders Sjögren explains artificial intelligence’s use in car manufacturing.

Emerging machine learning technology could enhance sound creation and the detection and analysis of acoustic signals.

Simple rules of thumb can result in more effective decision-making than comprehensive analysis.

Data science leader Khatereh Khodavirdi discusses how PayPal uses AI and machine learning for customer personalization.

Innovation needs to follow a disciplined process to avoid creating solutions looking for problems.

Sanofi’s Frank Nestle explains how the pharma company is using AI to improve drug discovery and development.

By applying neural insights to innovation, businesses can create memorable experiences that customers want to repeat.

MIT Press author Ron Adner shares how organizations can think about building competitive advantage in new ways.