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A Question Every Manager Should Ask (Hint: It Has to Do With Megatrends)

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The single best question companies should ask themselves is what megatrends are coming around the corner. That’s according to MIT Sloan’s Michael A. Cusumano. Two megatrends that stand out in the industries he studies: “the rising importance of industrywide platforms as opposed to stand-alone products, and the rising importance of services or service-like versions of products,” he says.

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