Volume 26, Issue #1
Fall 1984 Issue
FALL 1984 VOL. 26 · NO. 1 What Does “Product Quality” Really Mean? Product quality is rapidly becoming an important competitive issue. The superior reliability of many Japanese products has sparked considerable soul-searching among American managers.1 In addition, several surveys have voiced consumers’ dissatisfaction with the existing levels of quality and service of the products […]
Quality & Service
What Does “Product Quality” Really Mean?
Do quality improvements lead to higher or lower profits?