Volume 33, Issue #1

Fall 1991 Issue

FALL 1991 VOL. 33 · NO. 1 Interactive Marketing: Exploiting the Age of Addressability It’s a marketer’s dream — the ability to develop interactive relationships with individual customers. Technology, in the form of the database, is making this dream a reality. Now companies can keep track of customer preferences and tailor advertising and promotions to […]

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