Volume 30, Issue #4

Summer 1989 Issue

SUMMER 1989 VOL. 30 · NO. 4 Beyond Service Fads — Meaningful Strategies for the Real World SUPERIOR SERVICE IS FASHIONABLE in the business press these days. From the American Banker to Fortune magazine, service cheer-leaders extol the virtues of investing to improve all types of customer service across industries ranging from financial services to […]

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