Responsible AI / Panelist

Pierre-Yves Calloc’h

Pernod Ricard


Pierre-Yves Calloc’h is chief digital officer of Pernod Ricard, which owns more than 240 premium wine and spirit brands. He leads the strategic digital programs at the heart of Pernod Ricard’s digital transformation, combining the implementation of AI solutions at scale and the incubation and acceleration of new businesses. He joined the company in 2003, serving in CIO roles and then as managing director of several subsidiaries in Latin America Global before becoming global digital acceleration director in charge of digital marketing and e-commerce acceleration. Before joining Pernod Ricard, he was IT director for the Gérard Darel fashion group in Paris. Calloc’h holds an engineering degree from École Polytechnique.

Voting History

Statement Response
Organizations are sufficiently expanding risk management capabilities to address AI-related risks. Neither agree nor disagree “Because of the lack of knowledge/understanding, there is a mix of overestimation of risks and some underestimation. We are missing an approach by type of usage.”