David Kiron is the executive editor of the Big Ideas Initiatives at MIT Sloan Management Review, which brings ideas from the world of thinkers to the executives and managers who use them.
Doug Palmer is a principal at Deloitte Consulting LLP and leader of Deloitte’s Social Business practice.
Anh Nguyen Phillips is a senior manager within Deloitte’s U.S. Strategy, Brand & Innovation group, where she leads strategic thought leadership initiatives.
Robert Berkman is the contributing editor for the Big Ideas Social Business Initiative at MIT Sloan Management Review.
The Deloitte research team would also like to thank the following individuals for their contributions:
Daniel Byler, Deloitte Services LP
Kelly Ganis, Deloitte Services LP
Maria Gutierrez, Deloitte Services LP
Satish Nelanuthula, Deloitte Services LP
Negina Rood, Deloitte Services LP
Prathima Shetty, Deloitte Services LP
Cynthia Switzer, Deloitte Services LP
We thank each of the following individuals, who were interviewed for this report:
Vala Afshar, Chief Marketing Officer & Chief Customer Officer, Enterasys Networks;
Jeanne Beliveau-Dunn, Vice President and General Manager, Cisco;
Leslie Berland, Senior Vice President, Digital Partnerships and Development, American Express;
Lauren Boyman, Director of Digital Strategy, Morgan Stanley Wealth Management;
Vernon Bubb, Business Development Director, BT Global Services;
Lisa Calicchio, Vice President, Employee Relations, Global Recruiting & Diversity, Covance;
Susan Etlinger, Industry Analyst, Altimeter Group;
Darrell Flewell, CFO, Linux Professional Institute;
Sam Ford, Director of Digital Strategy, Peppercomm Strategic Communications;
Anna Granholm-Brun, Corporate Brand Manager, Maersk Group; Paul Green Jr., Self Management Institute, Morningstar Tomato Processing;
Justin Herman, Social Media Program Manager, Center for Excellence in Digital Government, Office of Citizen Services and Innovative Technologies, General Services Administration;
Dion Hinchcliffe, Chief Strategy Officer, Dachis Group;
Bill Ingram, Vice President Analytics and Social at Adobe Systems, Nadine Jean-Francois, Director Supply Chain Management, Teva Canada;
Stacy Jolna, Co-Founder and Chief Marketing Officer, ConnecTV;
Sheila Jordan, Senior Vice President of Communication and Collaboration IT, Cisco;
Jerry Kane, Professor, Carroll School of Management, Boston College;
Beth Kanter, trainer and blogger;
Ralf Larsson, Director of Online Employee Engagement and Development, Electrolux;
Richard Margetic, Director of Global Social Media, Dell Inc.; Mark McDonald, co-author, The Digital Edge: Exploiting Information and Technology for Business Advantage;
Jo Natale, Director of Media Relations, Wegmans Food Markets; Natasha Nelson, CIO, CARA Operations;
J.P. Rangaswami, Chief Scientist, Salesforce.com;
James M. Sheppard, Chief of Police, City of Rochester, New York; Michelle Shildkret, Social Media Consultant;
Genevieve Shore, CIO and Chief Product and Marketing Officer, Pearson PLC;
Michael Slind, co-author, Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations;
Ron Utterbeck, CIO for GE Corporate and Director, Advanced Manufacturing and Technology Center, GE;
Ralf VonSosen, Head of Marketing for Sales Solutions, LinkedIn; Ray Wang, CEO, Constellation Research;
Amy Sample Ward, Chief Executive Officer, NTEN.
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