Talking About Sustainability Can Drive Sales: Lessons From a Casino Giant
- Blog
- Read Time: 6 min
Do consumers care enough about companies’ environmental and social practices to give them more business? Caesars Entertainment tested the question at one of its hotels, where one group of customers was told about its green efforts and the other group was told nothing. The casino company got encouraging results: The group who got the message spent 1.5% more. That group also recommended the hotel more enthusiastically.