Sustainability Insurgency Series

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Gregory Unruh on the Sustainability Insurgency

Successful sustainability executives are leading a "sustainability insurgency" motivated by shared organizational and societal values. The goal? To alter the way business is done in every function everywhere in the company.

In a series of articles and interviews, sustainable business strategy expert Gregory Unruh shows how CSR directors are rebelling against outward-facing programs that "talk the talk" of sustainability, and engaging corporate culture at a deeper level.

By empowering allies and helping them link social intelligence with their job responsibilities and the company's overall sustainability strategy, today's managers are inciting a sustainability revolution from within.

Read the series below.

Gregory Unruh

The Sustainability Insurgency: Missives from the Front Lines, Part 2

In part two of two, Gregory Unruh talks to Emma Stewart, Autodesk’s head of sustainability, about how social intelligence helps CSR advocates in the company to win colleagues’ buy-in. The use of such intelligence supports CSR managers’ ability to create a sustainability business case.

The Sustainability Insurgency: Missives from the Front Lines, Part 1

Emma Stewart, Autodesk’s head of sustainability, says that social intelligence helps CSR advocates in the company win colleagues’ buy-in. “In order to be a legitimized contributor to the business, you have to be as smart or smarter about your customers or other stakeholders as other business units,” Stewart says. The use of social intelligence, such as systematically calling on leading customers and “market-shapers” such as regulators, supports CSR managers’ ability to create a sustainability business case.

Mobilizing the Insurgency

The sustainability director’s goal? Empower allies inside of companies to link social intelligence with their job responsibilities and the company’s overall sustainability strategy. In the third installment of the series on corporate social responsibility insurgencies, Gregory Unruh examines how managers offer leadership in establishing and nurturing sustainability projects — and culture — in their companies.

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