When people in online user communities start collaboratively developing open-source innovations that have the potential to change an industry, how should the existing companies in the industry respond?
These days, 3-D printing is big news.1 The use of 3-D printing and other related technologies is seen as having potentially transformative implications. “Just as the Web democratized innovation in bits, a new class of ‘rapid prototyping’ technologies, from 3-D printers to laser cutters, is democratizing innovation in atoms,” Wired magazine’s longtime editor-in-chief, Chris Anderson, stated in his new book Makers: The New Industrial Revolution.2 “A new digital revolution is coming, this time in fabrication,” MIT professor Neil Gershenfeld wrote in a recent issue of Foreign Affairs.3
But in addition to 3-D printing’s technological implications, recent evolutions in 3-D printing offer important management lessons for executives about the changing face of technological innovation — and what that means for businesses. In this article, we examine the rapid emergence of a movement called open-source 3-D printing and how it fits into a general trend toward open-source innovation by collaborative online communities. We then discuss how existing companies can respond to open-source innovation if it occurs in their industry — and whether such collaborative innovation projects represent a threat or an opportunity for existing businesses.
Trends in 3-D Printing
The Leading Question
Is open source innovation a threat or an opportunity?
- Collaborative user innovation is most likely to happen in three kinds of environments.
- Existing companies have five possible responses.
- Proactive companies can take advantage of user-improved designs.
Also known as “additive manufacturing” or “rapid prototyping,” 3-D printing is the printing of solid, physical 3-D objects. Unlike machining processes, which are subtractive in nature, 3-D printing systems join together raw materials to form an object. Drawing on a computer-aided design (CAD) file, the design for an object is first divided into paper-thin, cross-sectional slices, which are then each ‘printed’ out of liquid, powder, plastic or metal materials in sequence until the entire object is created. The use of 3-D printing makes it possible to build physical models, prototypes, patterns, tooling components or production parts. Design and manufacturing organizations use it for product parts in the consumer, industrial, medical and military markets.
The longer-term implications of 3-D printing technologies are believed to be large.