Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Customization
Latest
Supply Chains & Logistics
Transforming Manufacturing and Supply Chains With 4D Printing
The next transformative emerging technology could be 4D printing.
Monika Mahto and Brenna Sniderman
Business Models
Going Mobile: The Personalized, On-Demand Future of Urban Transportation
The transportation industry faces fundamental disruption as vehicle ownership yields to on-demand mobility.
Venkat Sumantran, Charles Fine, and David Gonsalvez
Digital Marketing
Supply Chains Built for Speed and Customization
Thanks to technologies like 3-D printing, a new supply chain model is emerging.
ManMohan S. Sodhi and Christopher S. Tang
Analytics & Business Intelligence
Complexity’s Competitive Edge
IHG is obtaining a competitive advantage from applying advanced analytics to pricing and marketing.
Larry Seligman, Angela Galeziowski, and Dev Koushik (IHG), interviewed by Sam Ransbotham
Organizational Transformation
Mass Customization and the Do-It-Yourself Supply Chain
With the advent of digitization and the App economy, the frontiers of customization are expanding further.
Mohan Subramaniam, Bala Iyer, and Gerald C. Kane
Data & Data Culture
Enough Health Care Data for an Army: The Million Veteran Program
U.S. veterans are helping customize medicine through big data that will unravel the role of genes in health and disease.
J. Michael Gaziano and Saiju Pyarajan (Million Veteran Program, VA Boston Healthcare System, and Harvard Medical School), interviewed by Sam Ransbotham
With 3-D Printing, the Shoe Really Fits
New Balance leads the way toward using 3-D printing to make custom shoes.
Michael Fitzgerald
Innovation Strategy
Innovation Lessons From 3-D Printing
How should companies respond to game-changing open-source innovations from online user communities?
Jeroen P.J. de Jong and Erik de Bruijn
Project Management
Inside the World of the Project Baron
New research offers insights into the leadership — and politics — that typify project-based firms.
David Gann, Ammon Salter, Mark Dodgson and Nelson Phillips
Marketing Strategy
Cracking the Code of Mass Customization
Fabrizio Salvador, Pablo Martin de Holan and Frank Piller
Supply Chains & Logistics
Offshoring Versus “Spackling”
How a textile manufacturer balances cost cutting with mass customization in its domestic facility.
Kyle Cattani, Ely Dahan and Glen Schmidt
Quality & Service
Successful Build-to-Order Strategies Start With the Customer
Matthias Holweg and Frits K. Pil
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