New Product Development
Design for Cybersecurity From the Start
Leaders can take steps to shift their product development teams toward a mindset of designing for cybersecurity.
Product Design
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Technology Innovation Strategy
What Is a Minimum Viable AI Product?
There are differences between what constitutes a successful early AI pilot and success in other types of IT ventures.
Thomas H. Davenport and Rudina Seseri
Analytics & Business Intelligence
Why Smart Companies Are Giving Customers More Data
To launch successful products that delight customers, companies need a new approach to data analytics.
Barbara H. Wixom, Ronny M. Schüritz, and Killian Farrell
Climate Change
The Environmental Benefits of Digital Design
Smart companies can take advantage of digital platforms to see financial and sustainability gains.
Gregory C. Unruh and David Kiron
New Product Development
Following the Digital Thread: Beyond Manufacturing
Summary of the discussion on digital operations management in our eight-part Digital Thread video series.
Mark Cotteleer, Paul Michelman, and Brenna Sniderman
New Product Development
Following the Digital Thread: The Digital Thread Takes Flight
In part 8 of our eight-part video series, we explore the potential future applications of the digital thread.
Mark Cotteleer, Mark Vitale, and Kelly Marchese
New Product Development
Following the Digital Thread: A Digital Safety Net
Part 4 of our eight-part video series looks at how digital simulation makes product testing more efficient.
Mark Cotteleer, Joseph Mariani, and Jonathan Holdowsky
New Product Development
Following the Digital Thread: Augmenting Part Design With Topology Optimization
In Part 3 of our eight-part video series, we examine how topology optimization makes design more cost-effective.
Mark Cotteleer, Brenna Sniderman, and Hemnabh Varia
Collaboration
Following the Digital Thread: Creating a Smart Part and Managing Its Life Cycle
Part 2 of our eight-part video series explores design as the starting point for digital production.
Mark Cotteleer, Jonathan Holdowsky, and Monika Mahto
Developing Strategy
Harnessing the Secret Structure of Innovation
Innovation success is the result of a deliberate search using key information signals.
Martin Reeves, Thomas Fink, Ramiro Palma, and Johann Harnoss
Innovation Strategy
Mastering the Digital Innovation Challenge
Digital innovation can require carefully balancing new capabilities and core competencies.
Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane
Customers
Which Features Increase Customer Retention?
Product features designed to attract new customers differ from features that retain customers.
Rebecca W. Hamilton, Roland T. Rust, and Chekitan S. Dev
Technology Innovation Strategy
Internet of Things and Product Design
A webinar from MIT SMR covers how IoT is changing the way companies can think about what their customers want and how to design the products they need.
Suketu Gandhi and Eric Gervet
Executing Strategy
Why Learning Is Central to Sustained Innovation
Operational excellence requires cultivating an expectation for continuous improvement in all employees.
Michael Ballé, James Morgan, and Durward K. Sobek II
Developing Strategy
Stories That Deliver Business Insights
Companies are gaining insights from ethnography, the in-person study of how consumers use a product.
Julien Cayla, Robin Beers and Eric Arnould
Innovation Strategy
Innovation Lessons From 3-D Printing
How should companies respond to game-changing open-source innovations from online user communities?
Jeroen P.J. de Jong and Erik de Bruijn
Technology Implementation
How to Profit From a Better Virtual Customer Environment
Satish Nambisan and Priya Nambisan
Innovation Strategy
The Experimental Roots of Revolutionary Vision
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
Jérôme Barthélemy
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