Innovation Strategy
Why Innovators in China Stay Close to the Market
Businesses in China source more innovations from customers and market-facing sources than companies elsewhere do.
Consumer-Driven Innovation
Latest
Customers
The Retail Profitability Paradox
Retailers must explore new revenue streams, monetize existing assets, and embrace a consumer-to-business mentality.
Rodney R. Sides and Lupine Skelly
Innovation Strategy
The Best of This Week
Innovating remotely, changing strategically, and piloting AI projects.
The MIT SMR Editors
Innovation Strategy
How Leading Companies Are Innovating Remotely
New research reveals steps that can help remote teams boost innovation and create customer value.
Ben Laker, Charmi Patel, Pawan Budhwar, and Ashish Malik
Business Models
Reviving High-Touch Business Models for the Social Distancing Era
Social distancing has renewed consumer interest in high-touch, full-service business models.
Matt Josefy
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Sudhakar Gudala, John R. Hauser, and Artem Timoshenko
Business Models
Four Ways to Get Your Innovation Unit to Work
When it comes to competing on innovation for companies, imitation rarely works.
Jürgen Stetter
Innovation Strategy
When Patients Become Innovators
Health care consumers are contributing their skills, money, and time to develop effective solutions.
Harold DeMonaco, Pedro Oliveira, Andrew Torrance, Christiana von Hippel, and Eric von Hippel
Disruption
Learning From China’s Digital Disrupters
Chinese digital banking newcomers who understood their consumers changed the economic status quo.
Mohan Subramaniam and Raj Rajgopal
Innovation Strategy
Unlocking the Value of Augmented Reality Data
AR sensor data helps businesses optimize user experience and value.
Joe Biron and Jonathan Lang
Executing Strategy
How Innovative Mergers Are Shaping Health Care Delivery
Harvard Business School’s Regina Herzlinger examines collaboration and innovation in health care.
Regina Herzlinger, interviewed by Steven DeMaio
Business Models
Manufacturers Can Also Win in the Sharing Economy
Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.
Vibhanshu Abhishek, interviewed by Frieda Klotz
Collaboration
The Customer-Inventor Revolution
The ways that consumer-users improve product through tinkering has evolved over the past decade.
Leslie Brokaw
Analytics & Business Intelligence
What the Internet of Things Could Mean to Consumers
From wearables to hotel desks that remind us to move around, connected objects are becoming a bigger part of consumers’ lives.
Michael Fitzgerald
Business Models
Adapting to the Sharing Economy
New strategies are helping companies embrace “collaborative consumption” and the “sharing economy.”
Kurt Matzler, Viktoria Veider and Wolfgang Kathan
Executing Strategy
From the Editor: Beyond the Organization
Executives are harnessing the energy of people both inside and outside their companies.
By Martha E. Mangelsdorf
With 3-D Printing, the Shoe Really Fits
New Balance leads the way toward using 3-D printing to make custom shoes.
Michael Fitzgerald
Innovation Strategy
Innovation Lessons From 3-D Printing
How should companies respond to game-changing open-source innovations from online user communities?
Jeroen P.J. de Jong and Erik de Bruijn
Innovation Strategy
Collaborating With Customer Communities: Lessons From the Lego Group
For the Lego Group, a close bond with user communities is not a pipe dream but a reality.
Yun Mi Antorini, Albert M. Muñiz, Jr. and Tormod Askildsen
Innovation Strategy
Is There a Tweaker Driving Innovation On Your Team?
Innovation often comes from tweakers who take existing ideas and turn them into something better.
Leslie Brokaw
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