About the Big Ideas Initiatives

MIT Sloan Management Review Big Ideas initiatives capture the best thinking and scholarly research on issues transforming the business environment.

Through global surveys, annual research reports, interviews with frontline leaders, case studies, videos, articles and interactive data, these collaborative programs explore critical areas of management innovation for organizations around the world.

Visit the individual topic pages for a deeper look at the materials and resources available.

big-ideas-500

What’s New: Current Highlights

Big Ideas
Big Ideas
Big Ideas
advertisement

Recent Research Reports

Big Ideas

Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

Big Ideas

The Analytics Mandate

The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.

Big Ideas

Sustainability’s Next Frontier

The 2013 Sustainability Report by MIT Sloan Management Review and BCG looks at companies that “walk the talk.”

Big Ideas

Embracing Digital Technology

The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting looks at the road to digital transformation.

advertisement

Spotlight on: Data & Analytics

Our ongoing investigation looks at how companies are using analytics in every facet of their businesses. These are some of the most recent articles, interviews and more on this Big Idea topic. Go to the Data & Analytics main page for more.

Big Ideas
Big Ideas
Big Ideas

Coming Soon: Doctors As Data Analysts

Kaiser’s John Mattison describes the data-driven healthcare system of the future — and says companies need to get in gear to meet its challenges now.

Big Ideas

When an IT Project “Goes Red”

Declaring that a project everyone is excited about is in trouble can be demoralizing. But it’s exactly what can turn things around.

Big Ideas
Big Ideas

Analytical Value From Data That Cries Wolf

It’s never a good idea to assume your dataset is capturing all the information you need to make good decisions — but there are ways to mitigate uncertainty.

Spotlight on: Social Business

Social business is much more that the use of social media for marketing — it is a tool for richer collaboration both internally and with an array of external constituencies. These are some of the most recent articles, interviews and more on this Big Idea topic. Go to the Social Business main page for more.

Big Ideas
Big Ideas
Big Ideas
Big Ideas
Big Ideas
Big Ideas

Spotlight on: Sustainability

A new sustainability revolution is out to alter the way business is done in every function and unit of companies. These are some of the most recent articles, interviews and more on this Big Idea topic. Go to the Sustainability main page for more.

Big Ideas
Big Ideas
Big Ideas
Big Ideas

Working Toward Totally Transparent Yogurt

As part of its sustainability strategy, organic yogurt company Stonyfield has made a mission of total transparency in its sourcing.

Big Ideas
Big Ideas

How Sprint Negotiates Sustainability

For Sprint’s Amy Hargroves, putting sustainability into practice means changing the business environment as well as business practices.