People with Big Ideas

Big Ideas

The Net Positive Strategy: Where Environmental Stewardship Meets Business Innovation

Nick Folland of Kingfisher discusses the company’s new approach to sustainability.

Big Ideas

Video: The Digital Transformation of Health Care

Lori Beer, EVP of WellPoint, discusses how digital technologies are changing health care.

Big Ideas

How Analytics Can Transform Business Models

There are 52 million Latinos in the United States, with $1.5 trillion of purchasing power.

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About the Big Ideas Initiatives

The MIT Sloan Management Review Big Ideas initiatives capture the best thinking and scholarly research on issues transforming the business environment. Through videos, interviews, magazine and original articles, interactive data, blogs and case studies these initiatives explore the topics of Social Business, Data & Analytics, Sustainability and Digital Transformation. These Big Ideas are key areas of management innovation for businesses around the world, and your way to keep up to date on the newest research connected with these topics.

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Fresh Perspectives

Recent Research Reports

Big Ideas

From Value to Vision: Reimagining the Possible with Data Analytics

This research report discusses the characteristics of companies that excel at analytics.

Big Ideas

The Innovation Bottom Line

This research report shows how business model innovation helps companies profit from sustainability.

Big Ideas

Social Business: What Are Companies Really Doing?

This report identifies how social technologies create value in a variety of business functions.

Big Ideas

Sustainability Nears a Tipping Point

Sustainability is contributing to profits for companies, according to our third annual global survey.

Digital Transformation – A New Big Ideas Initiative

Digital Transformation is our latest hub, here are the latest posts in this hub.

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Big Ideas
Big Ideas

How Starbucks Has Gone Digital

Top Starbucks executives Adam Brotman and Curt Garner discuss their company’s digital strategy.

Big Ideas
Big Ideas

Is Viral Marketing a Myth?

New research suggests the term “viral” marketing does not describe well what happens in the market.

Big Ideas

Sensing the Future Before It Occurs

GE global software chief William Ruh discusses the combined power of analytics and sensors.

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New from the MIT SMR Blog

Big Ideas

Big Data and Big Change Management: A Path Forward

Organizations that deal with big data analytics often grapple with change management.

Big Ideas

Educating Executives Online in Four Dimensions

I am the proud recipient of an MIT Sloan Executive Education Course certification. Or, my avatar is.

Big Ideas

With 3-D Printing, the Shoe Really Fits

New Balance leads the way toward using 3-D printing to make custom shoes.

Big Ideas

A View from the Peak: Balancing Our Carbon Budget

Is leaving carbon in the ground a realistic answer to climate change? HSBC analysts think so.


How IT Platforms Are Changing Business

Video: Leading Your Company’s Digital Transformation

October 29, 2012 | George Westerman (MIT Center for Digital Business), interviewed by Michael Fitzgerald

Business leaders hear plenty about how digital technology can transform a business, but so much of the discussion focuses on technology-based companies like Amazon, Apple, Facebook and Google that executives at traditional companies might be forgiven for thinking that only high-tech startups can achieve digital transformation. In this video, George Westerman of the MIT Center for Digital Business explains how business executives can drive digital transformation within established companies.