About the Big Ideas Initiatives

MIT Sloan Management Review Big Ideas initiatives capture the best thinking and scholarly research on issues transforming the business environment.

Through global surveys, annual research reports, interviews with frontline leaders, case studies, videos, articles and interactive data, these collaborative programs explore critical areas of management innovation for organizations around the world.

Visit the individual topic pages for a deeper look at the materials and resources available.

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What’s New: Current Highlights

"What Businesses Can Learn From Sports Analytics" explains that analytics in the sports world offers lessons in alignment, performance improvement and business ecosystems. "Social Media Marketing" raises the provocative question about whether social media, on its own, still offers strategic value. And "The Risks and Responsibilities of Tech Innovation" looks at how much companies could, and should, be responsible for how their products are used.

Big Ideas
Big Ideas
Big Ideas
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Recent Research Reports

Big Ideas

Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

Big Ideas

The Analytics Mandate

The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.

Big Ideas

Sustainability’s Next Frontier

The 2013 Sustainability Report by MIT Sloan Management Review and BCG looks at companies that “walk the talk.”

Big Ideas

Embracing Digital Technology

The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting looks at the road to digital transformation.

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Spotlight on: Data & Analytics

Our ongoing investigation looks at how companies are using analytics in every facet of their businesses. These are some of the most recent articles, interviews and more on this Big Idea topic. Go to the Data & Analytics main page for more.

Big Ideas
Big Ideas

Big Data Fatigue?

Big data is far from a fad in modern business — it’s a method of managing information that’s here for the long haul.

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Big Ideas
Big Ideas
Big Ideas

The Digital C-Suite

The CIO Council makes the case that greater collaboration among top executives is required if companies are to reap technology’s benefits.

Spotlight on: Social Business

Social business is much more that the use of social media for marketing — it is a tool for richer collaboration both internally and with an array of external constituencies. These are some of the most recent articles, interviews and more on this Big Idea topic. Go to the Social Business main page for more.

Big Ideas
Big Ideas
Big Ideas
Big Ideas

Moving Beyond Marketing

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

Big Ideas
Big Ideas

Spotlight on: Sustainability

A new sustainability revolution is out to alter the way business is done in every function and unit of companies. These are some of the most recent articles, interviews and more on this Big Idea topic. Go to the Sustainability main page for more.

Big Ideas
Big Ideas

Sustainability Dialects

In the fourth part of the series, Gregory Unruh describes how sustainability can be introduced into the business dialects of functional areas.

Big Ideas

No Free Market for Energy

To create a level playing field in the energy sector, we need to re-examine our policies on subsidizing hydrocarbons.

Big Ideas

Mobilizing the Insurgency

Installment #3 of the CSR Insurgency series examines how CSR managers can mobilize a sustainability insurgency.

Big Ideas

The Trouble with Supply Chains

Auditing the supply chain is the biggest obstacle to putting sustainability principles into practice. Will the influx of big data initiatives change that?

Big Ideas

The CSR Director’s Office as Insurgency HQ

In the second of a series of installments about the next generation of CSR management, Gregory Unruh offers tips for recruiting allies in support of the sustainability insurgency.