01-Marketing-500

Fall 1996
Volume 38, Issue # 1

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01-Technology-500

Eight Imperatives for the New IT Organization

  • Research Feature
  • Read Time: 32 min 

In an overview of the future role of the IT organization, the authors examine the business and technological changes that are effecting change in many IT units. They cite eight imperatives in which IT organizations must excel in order to succeed. Additionally, they examine the evolving key of IT managers: ensuring that all line managers understand the potential of IT and how it can be used to implement business strategies effectively.

07-Technology-500

Develop Long-Term Competitiveness through IT Assets

  • Research Feature
  • Read Time: 31 min 

Assessing the value of information technology (IT) has never been easy. Delayed benefits, unintended uses, business changes, and hidden support costs inhibit meaningful evaluation of individual IT investments. This was true when most investments were focused on the support of a single business process or functional area.

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01-Marketing-500

Customizing Customization

  • Research Feature
  • Read Time: 26 min 

A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways.