Winter 2007
Volume 48, Issue # 2

Access the full Table of Contents below.
Issues archive

Are You Underutilizing Your Board?

  • Research Feature
  • Read Time: 22 min 

Many companies are not getting full value from their boards, often because of weak or underutilized directors. A set of best practices can help companies avoid such waste at the top.


Viewing Brands in Multiple Dimensions

  • Read Time: 22 min 

Brands have a life and meaning independent of what their initiators intended. Managers must shepherd a brand‘s evolution so that the brand does not lose its roots in the past.



The Science and Fiction of Meetings

  • Opinion & Analysis
  • Read Time: 9 min 

Employees spend increasing amounts of time in meetings and love to complain about them. But privately they see meetings as a productivity tool — one that companies can learn to use better.


The Myth of Commoditization

  • Opinion & Analysis
  • Read Time: 12 min 

Executives, entrepreneurs and investors are too ready to believe that commodity is destiny. The result is a dulling of strategic focus and a narrowing of the business mind.


Should Business Care About Obesity?

  • Opinion & Analysis
  • Read Time: 9 min 

Obesity in the United States has reached crisis proportions. Is this yet another societal problem to be loaded onto the shoulders of business leaders? For several reasons, the answer is yes — and some companies are already showing what can be done to turn the tide.


Collaborating for Systemic Change

  • Research Feature
  • Read Time: 28 min 

Meeting the sustainability challenge will require the kind of cross-sector collaboration for which there is still no real precedent. It must be co-created by various stakeholders by interweaving work in three realms: the conceptual, the relational and the action-driven.



Decision Downloading

  • Research Feature
  • Read Time: 20 min 

When a behind-the-scenes decision must be “downloaded” to employees, the way it is communicated has a lot to do with its acceptance and eventual success or failure.

Suing Your Software

  • Opinion & Analysis
  • Read Time: 3 min 

Stepped up regulation and liability are in store for the IT industry as software failures increasingly have the potential to disrupt lives.


What's the Best Way to Pay Employees?

  • Read Time: 6 min 

Raises and bonuses are both effective for motivating people, but which is better for eliciting top performance?