The Benefits of Sustainability-Driven Innovation
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Magazine: Winter 2013
- Research Feature
- Read Time: 11 min
Results from the fourth year of MIT SMR’s research collaboration with the Boston Consulting Group have found that managers who say sustainability has caused their organization to change its business model are also more likely to say that the organization’s sustainability activities have added to profits. Respondents to the survey who changed their business model also generated profits from their sustainability-related activities.












