Corporate Culture

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Measuring the Culture of Innovation

The most important factor driving innovation is the internal culture of the company. Specifically, researchers have found that a future market orientation, a willingness to cannibalize and a tolerance for risk are three cultural elements that have a particularly strong relationship with radical innovation.

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The Balance of Power

A corporate sphere of influence is not just a platform for a company’s offensive or defensive initiatives. It is the basis upon which the company builds market power over rivals so it can maneuver freely without fear of retaliation.

Showing 41-60 of 67