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Image courtesy of Flickr user Lee Jordan.

From "Trust Me" to "Show Me": Moving Sustainability at Shell Oil From “Priority” to “Core Value”

The timeline of energy development projects now is largely driven by sustainability and social performance issues, says Marvin Odum, president of Shell Oil. That’s prompting innovations in how the company involves external stakeholders, incentivizes employees and drives changes throughout the entire energy industry.
Courtesy of IBM.

Putting It Together: How to Succeed in Distributed Product Development

The increase in outsourcing and offshoring of complex work has resulted in innovation efforts that require coordination across cultural, geographic and legal boundaries. If that coordination is mishandled, companies can find themselves needing to make multimillion- or even billion-dollar changes. The complexity of the task makes midcourse corrections likely. Managers must anticipate and adapt their processes in order to reduce risk and, ultimately, cost.

Image courtesy of Flickr user rishibando.

The 5 Myths of Innovation

This article explores the process of innovation in 13 global companies. Many of the standard arguments for how to encourage innovation were confirmed, but some surprises were uncovered as well. The article organizes its key insights around five persistent “myths” that continue to haunt the innovation efforts of many companies. The five myths are: (1) The Eureka Moment; (2) Built It and They Will Come; (3) Open Innovation Is the Future; (4) Pay Is Paramount; and, (5) Bottom Up Innovation Is Best.


Courtesy of Volkswagen

Which Innovation Efforts Will Pay?

For many companies, developing new products is a hit-or-miss proposition. Some businesses with successful innovation practices are relying on a new analytic tool to ensure that the hits are much more likely.



Free Article

Investing in innovation in hard times

  • Blog
  • Read Time: 1 min 

A professor’s analysis of innovation during the Great Depression suggests that downturns can present opportunities — if you have cash and good ideas.

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