Fall 1989
Volume 31, Issue # 1

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Global Strategy ... In a World of Nations?

  • Read Time: 27 min 

Providing a detailed framework for evaluating whether — and how — to globalize an individual firm’s corporate strategy, the author outlines opportunities for gaining competitive advantage. He provides examples of companies that have exploited globalization drivers and strategy levers. He also discusses the relative merits of global and multidomestic strategies in various strategic situations.