Making Global Strategies Work
To decide whether to pursue a global strategy, you need to examine industry dynamics
Volume 34, Issue #3
Spring 1993 Issue
SPRING 1993 VOL. 34 · NO. 3 Making Global Strategies Work It is hardly a novel insight that global competitive forces compel multinationals to fully leverage the distinctive resources, knowledge, and expertise residing in their subsidiary operations. Questions of what are “winning” global strategic moves for the modern multinational have increasingly intoxicated international executives.1 Yet […]
