Volume 34, Issue #3

Spring 1993 Issue

SPRING 1993 VOL. 34 · NO. 3 Making Global Strategies Work It is hardly a novel insight that global competitive forces compel multinationals to fully leverage the distinctive resources, knowledge, and expertise residing in their subsidiary operations. Questions of what are “winning” global strategic moves for the modern multinational have increasingly intoxicated international executives.1 Yet […]

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Table of Contents

Making Global Strategies Work

To decide whether to pursue a global strategy, you need to examine industry dynamics

W. Chan Kim and Renee A. Mauborgne