Volume 35, Issue #3
Spring 1994 Issue
SPRING 1994 VOL. 35 · NO. 3 Is Your CIO Adding Value? Chief information officers have the difficult job of running a function that uses a lot of resources but that offers little measurable evidence of its value. To make the information systems department an asset to their companies — and to keep their jobs […]
Marketing Strategy
Financial Analysis for Profit-Driven Pricing
An effective pricing decision should involve an optimal blending of internal financial constraints and external market conditions.
Gerald E. Smith and Thomas T. Nagle
Unilateral Commitments and the Importance of Process in Alliances
Ranjay Gulati, Tarun Khanna and Nitin Nohria
