Volume 35, Issue #3
Spring 1994 Issue
SPRING 1994 VOL. 35 · NO. 3 Is Your CIO Adding Value? Chief information officers have the difficult job of running a function that uses a lot of resources but that offers little measurable evidence of its value. To make the information systems department an asset to their companies — and to keep their jobs […]
Marketing Strategy
Financial Analysis for Profit-Driven Pricing
An effective pricing decision should involve an optimal blending of internal financial constraints and external market conditions.
