Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration in Harvard Business School’s Marketing Unit. She is also the cofounder of the school’s Customer Intelligence Lab at the Digital Data Design Institute. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their internal data, customer data, and market data to improve outcomes. Her research interests include retail, pricing strategy, channel management, marketing analytics, and algorithmic bias. Israeli has a doctorate in marketing from the Kellogg School of Management at Northwestern University.

Learn more about Israeli’s approach to AI via the Me, Myself, and AI podcast.