Markets

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Why Multinationals Should Consider Geographic Complexity First

  • Research Highlight
  • Read Time: 9 min 

Well-executed international expansions can provide access to new markets, customers, and revenue streams. But many companies underestimate operational complexity and end up with a country portfolio that slowly and subtly erodes profitability. New research offers a framework for managing successful country portfolios and making some key decisions before the next recession hits.

Business Needs a Safety Net

As the effects of climate change become more prominent, business needs to grapple with its own attitudes toward government. A more destructive physical environment requires a more nuanced relationship in which government is viewed as a partner in enabling and supporting markets rather than as a regulator that needs to be managed.

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