Interview

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Elevating Data, Analytics to the C-Suite

The former senior vice president of vendor analytics at Bank of America is now chief analytics officer at Bank of America Merchant Services. While Merchant Services is technically a separate business, Douglas Hague’s ascension to the C-suite is notable in that it’s one of the first analytics roles to report directly to the CEO at Bank of America Merchant Services. That has some implications for strategy and for long-term planning.

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Tying Customer Engagement to Employee Engagement

Turning an organization into a social business — one that knows how to use new forms of collaboration and communication via social media — is a challenge for any operation, but it’s especially challenging for multinational, highly regulated companies. Boston-based financial services company State Street has become an industry model for how to use social business to make the business more innovative.

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Video: Leveraging Analytics to Transform a Traditional Broadcast Business

Using big data technology, Luminar is helping to transform its parent company, Entravision, beyond its broadcasting roots. With a data store of 50 million Latino adults with transactional records from 2,000 sources, Luminar has insights on 65% of the US Latino adult population. Luminar is able to provide new, relevant insights to advertisers and marketers interested in reaching the Latino consumer, and in the process change Entravision from a broadcast company to an insights company.

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The Art of Selling with Social Tools

“Our lives have increasingly migrated online in recent years, so why wouldn’t [sales] reps want to connect with customers on the social media front as well?” That’s the logic of Hearsay Social, whose platform lets sales people keep track of what their customers are posting on Twitter, LinkedIn and even Facebook. Says Gary Liu, vp of marketing, “social media can be used very effectively to enhance real-world interactions.”

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Inside Renault’s Digital Factory

  • Interview
  • Read Time: 12 min 

Engaging with the digital technology in consumers’ lives creates unique challenges for traditional companies. Renault hired Patrick Hoffstetter, an executive with extensive Web experience, to shape its Digital Factory concept — a new way of marketing its cars. Hoffstetter says Renault must shift its mindset about the auto business and uses pilot programs in test markets to help the company respond more quickly to consumer interest in things like content for their cars or shopping online.

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DBS Bank Pumps Up the Volume on its Technology

  • Interview
  • Read Time: 15 min 

DBS Bank, Singapore’s largest bank, is using analytics, social media and mobile technology to boost customer satisfaction, customer service and its bottom line. The company has made a fundamental cultural shift that lets it use technology more effectively, aiming for world-class performance, and filling in with top outside vendors where it feels it cannot achieve top performance. The bank is also building on its traditional transaction model to leverage information more effectively, a process it expects will radically remake the way the bank interacts with its customers.

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Intro Video: Making Social Business Work

A video introduction to “making social businessCompanies are getting better at managing social tools. A new survey finds that 40% of companies say theyíre getting value out of social business, double the rate of a year earlier. Behind the increased usefulness of social business are companies that have leaders committed to making the technology work, putting it into corporate strategy planks, and developing ways to measure social business and to reward employees for using the technology. But at many companies, social business remains stuck in first gear.

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Video: New Opportunities in the Transformed Music Industry

  • Interview
  • Read Time: 1 min 

It’s been a difficult decade for any company that’s been in the recorded music business. But at Universal Music, the company is using external partnerships, technology, new platforms and “democratized data” to surmount challenges in one of the first industries to go digital. Universal’s Rob Wells explains how he and his colleagues have dealt with massive change and how they take advantage of new opportunities to put the company at the forefront of the industry landscape.

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Bringing Sustainability Metrics to Purchasing Decisions

When hotel chain Hilton Worldwide looked at supply chain sustainability, it lacked tools to help weigh sustainability factors. Hilton partnered with sustainability consultant BSR to create the Center for Sustainable Procurement. In this interview with MIT SMR’s David Kiron, Hilton’s VP of supply management William Kornegay and Eric Olson of BSR discuss how the initiative evolved.

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Video: Making Social Business Work in Organizations

Companies are getting better at managing social tools. A new survey finds that 40% of companies say they’re getting value out of social business, double the rate of a year earlier.

Behind the increased usefulness of social business are companies that have leaders committed to making the technology work. These leaders are also putting it into corporate strategy plans and developing ways to measure social business and to reward employees for using the technology. Still, at many companies, social business remains stuck in first gear.

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Collecting Business Value from Energy Data

On the website of energy analytics startup Pilio, CEO and cofounder Catherine Bottrill says that it is a combination of technology, economics and politics that are instrumental in environmental problem solving. However, there is another ingredient necessary, says Bottrill: People. Bottrill is combining behavioral science with energy analytics to help organizations better understand — and manage — their energy use.

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Old Industry, New Tech: Domtar’s Focus on Sustainability

Montréal-based Domtar Corporation brands itself “The Sustainable Paper Company” and is fast becoming a wood fiber innovation engine using sustainability as the foundation of its business transformation. In this interview, David Struhs, the company’s vice president of sustainability, talks about the new manufacturing technologies that are changing the paper industry, the role that co-generation plays in the company’s operation and the new market niches they’re pursuing.

Image courtesy of Flickr user splorp.

How “Social Selling” Is Reinventing Cold Calling

In a Q&A, LinkedIn marketer Ralf VonSosen says his company is using its own tools to build connections through social channels that facilitate a better selling and buying experience. He calls this “social selling,” and says that done right, it “moves our contact from a traditional cold call to either a warm introduction or at least a warm conversation.” VonSosen details the free ways people can build a personal brand online and LinkedIn’s Sales Navigator product, which scales up the concept.

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How Analytics is Giving Fashion a Makeover

Recommendation engine StyleSeek is relying on data and analytics to drive business and fashion decisions — every single one of them. With about 50,000 actively registered users — impressive considering the company recently came out of private beta — and close to 200 retailers on board including the likes of Nordstrom, Macy’s and Anthropologie, StyleSeek may have tapped a new approach to a longstanding industry.

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How Digital Acceleration Teams Are Influencing Nestlé’s 2,000 Brands

  • Interview
  • Read Time: 14 min 

Nestlé is taking digital vitamins, using a leadership and social media training program called the Digital Acceleration Team to spread knowledge of how to operate brands across different mediums. Pete Blackshaw, global digital marketing chief at Nestlé, talks about the benefits of spreading digital vitamins, discusses adaptive marketing. and acknowledges the ongoing “torture tests” social media presents for companies.

Hans Jôhr. Nestlè. Corporate Head of Agriculture.Foto:  Toini Lindroos

Creating Shared Value at Nestlé

Hans Joehr, Nestlé’s corporate head of agriculture, is responsible for providing technical and strategic leadership for Nestlé’s worldwide agricultural material supply chain. One of the ways Nestlé accomplishes its goals is by providing agricultural “extension services” for the hundreds of thousands of rural farmers who are its suppliers. It’s all part of the company’s Creating Shared Value (CSV) approach to business, a process that seeks to create value for shareholders while also ensuring the company creates value for the communities in which they operate.

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Nonprofits Get More from Social Media with Metrics

In a Q&A, author and consultant Beth Kanter explains the special challenges nonprofits have in taking advantage of social media. In her book Measuring the Networked Nonprofit, Kanter and co-author Katie Delahaye Paine write, “Affecting social change is, of course, the ultimate goal for non-profit organizations. But you can’t get to any destination without a road map and some signposts along the way. Measurement is your map, and metrics are your signposts.”

Image credit: LinkedIn Corporation

The Relevance of Data: Going Behind The Scenes at LinkedIn

It is an understatement to say LinkedIn is growing like a weed. With 238 million members in over 200 countries, 2.8 million active company profiles, and 1 million professionally oriented groups, LinkedIn has become the world’s largest professional networking site.

Deepak Agarwal, LinkedIn’s director of relevance science, explains how his company uses data and analytics to sustain this growth.

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Video: What Digital Transformation Means for Business

  • Interview
  • Read Time: 1 min 

New technologies are changing the nature of business in powerful and unpredictable ways. Executives need to know which technologies to adopt and how to leverage them. Kim Stevenson, Intel’s chief information officer, and Mark Norman, the president of Zipcar, discuss how they manage for technological change with Andrew McAfee, a principal research scientist at MIT’s Center for Digital Business and Didier Bonnet, senior vice president and global practice leader at Capgemini Consulting.

Showing 1-20 of 134