Interview

Showing 1-20 of 186

DA-IOT-Schwinke-General-Motors-Internet-of-Things-1200

General Motors Relies on IoT to Keep Its Customers Safe and Secure

Steve Schwinke, a member of the original design team for General Motors’ OnStar service and director of its Global Connected Customer Experience unit, says that GM is leveraging the Internet of Things to deliver products and services that consistently ensure the safety of its customers. “I always talk to my team about the Wayne Gretzky quote — skate to where the puck is going,” he says. “How good are we at really anticipating? What are the things that our customers need but don’t know they need?”

IGH-Complexity-Competitive-Edge-1200

Complexity’s Competitive Edge

IHG is gaining a competitive advantage from applying advanced analytics to pricing and marketing. “Addressing complexity, if you can address complexity in modern marketing, gives companies a competitive advantage that can take time for competitors to replicate,” say IHG executives Larry Seligman, Jim Sprigg, Angela Galeziowski, and Dev Koushik, in a group interview.

Darby-Digital-Doctor-Healthcare-1200

Digital Health Care: The Patient Will See You Now

  • Interview
  • Read Time: 9 min 

Kristin Darby, CIO of Cancer Treatment Centers of America, is keenly aware of the impact of digital technology on patient care. “We crave constructive disruption, so we are always challenging ourselves with the question, ‘how can technology positively impact our patients?’ If there’s value for the patient, we’re interested and we dig deeper.” Darby is interviewed by Gerald C. (Jerry) Kane, associate professor of information systems at the Carroll School of Management at Boston College and a guest editor for MIT SMR.

Sadun-Information-Communication-1200

“Information” vs “Communication”: The Battle to Influence Decision Making

  • Interview
  • Read Time: 7 min 

Information and communications technologies (ICT) have revolutionized the way we work. But do we really understand their organizational impact? In recent research, Raffaella Sadun, Thomas S. Murphy Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, argues that, in spite of the shared acronym, the effects of information technologies and communication technologies should not be lumped together. In fact, their influences within the enterprise not only differ but actually diverge.

Berkooz-Ford-Motors-Car-Company-Analytics-1200

Building a Better Car Company With Analytics

Using data and analytics to understand the complexities of modern business has become not only common, but essential. Gahl Berkooz joined Ford Motor Co. in 2004, eventually becoming head of data and governance and a member of the company’s global data insights and analytics skill team. Berkooz became acutely aware of how important analytics is to the company’s ability to thrive in the global marketplace. “What it boils down to,” he told MIT SMR’s Michael Fitzgerald, “is that we know how to make decisions. It’s about finding the opportunities to bring data and analytics to make better decisions.”

advertisement

Syverson-Digitization-Worker-Productivity-1200

Where Digitization Is Failing to Deliver

  • Interview
  • Read Time: 8 min 

It has become a truism that the pace of work is faster than ever, as digital technologies speed up communication and operational processes in a story of unending progress. But increased speed has not translated into increased rates of productivity growth. Since 2004, growth rates have slowed not just in the US but across the world. Chad Syverson, J. Baum Harris Professor of Economics at the University of Chicago’s Booth School of Business, explains what the implications are, and why the benefits of new technologies are not straightforward.

Sundarajaran-Sharing-Economy-Money-1200

Crowd-Based Capitalism? Empowering Entrepreneurs in the Sharing Economy

  • Interview
  • Read Time: 12 min 

NYU Stern School of Business professor Arun Sundararajan is excited about the sharing economy. Although the sharing economy presents challenges for both corporations and start-up peer-to-peer marketplaces, Sundararajan sees a host of benefits for what he calls “micro entrepreneurs.” In an interview with MIT Sloan Management Review, Sundararajan discusses the challenges of ensuring success with this alternative business model — and steps companies can take to make sure they’re not left out.

IoT-Forestry-Internet-of-Things-1200

Will the Internet of Trees Be the Next Game Changer?

  • Interview
  • Read Time: 9 min 

Unlike agriculture, where cutting-edge technologies are being aggressively adopted, forestry and its related industries are something of a technology laggard. But the prospect of the industry using sensors in the field, both in sawmills and even embedded within trees themselves, is emerging. Eric Hansen and Scott Leavengood, both professors at Oregon State University’s Wood Science and Engineering department, discuss how the Internet of Things could help drive efficiency and improve quality in the forestry sector.

John-Hagel-1200

The Dark Side of the Digital Revolution

  • Interview
  • Read Time: 10 min 

As digital technology transforms the way we do business, too many executives aren’t recognizing how business is changing at a fundamental level. “I think there’s a tendency to look at digital technology and think about it more as an opportunity, a choice,” says Deloitte Center for the Edge Innovation co-founder John Hagel III. “The mounting pressure turns this from an opportunity and choice into an imperative. The longer you wait, the more marginalized you’re going to become.”

VA-Veterans-Health-Care-Data-1200

Enough Health Care Data for an Army: The Million Veteran Program

The holy grail of medicine is therapy that is customized for the patient. But to get there, health care researchers need huge amounts of data to help identify which genes affect health. The Million Veteran Program has tapped one of the largest cohorts available — U.S. military personnel — to obtain the dataset, but managing the security of this sensitive data is a challenge. In a Q&A, two of the project’s lead scientists, J. Michael Gaziano and Saiju Pyarajan, explain the process.

advertisement

Sree-1-1200

Setting Up Digital to Tell Stories to a Global Audience

  • Interview
  • Read Time: 14 min 

As the first Chief Digital Officer for the Metropolitan Museum of Art, Sree Sreenivasan leads the charge in managing the museum’s digital content — which means storytelling for a global audience. “My job is to tell a million-plus stories about a million-plus pieces of art to a billion-plus people,” he says. In a Q&A, Sreenivasan discusses the global vision for the Met App (for the museum’s 32 million annual onsite visitors), the museum’s use of social media, and its media lab about the future of museums.

Garcia-McDonalds-Transparency-1200

How McDonald’s Cooked Up More Transparency

  • Interview
  • Read Time: 7 min 

The McDonald’s “Our Food. Your Questions.” campaign engaged customers on social media and the web. As manager of brand reputation and public relations for the U.S. McDonald’s Corporation, Lainey Garcia helped put the campaign together. “We had to align those responses across a variety of functions — whether it be legal, supply chain, communications — and really prepare for what we knew consumers were going to ask,” she says. “That was new for many members of our organization, to really understand the nature of social media.”

Allan-Liquid-Water-Drop-1200

Viewing Data as a Liquid Asset

Most people recognize their data as an asset — yet few regard it as a liquid asset. But a chance meeting opened up an opportunity for using data assets in a different way to support R&D — and uncovered a whole new path for financing of science and tech research. SVB Analytics head Steve Allan explains how using analytics “allows us to ask if we need to look at the data a different way.”

Scandrett-1200

Data and Devices Bringing Transparency to Energy Use

Hugh Scandrett, VP of engineering for EnerNOC, is bringing transparency to an energy system that works against clarity. The goal: help companies realize more cost savings and cut back on energy usage. In a Q&A, Scandrett says that one big issue for companies is predicting future demand. “We predict a company’s usage based on analytics that look at weather, degree of sun azimuth, and a whole set of other parameters,” he says. “We then can provide techniques for minimizing peak usage, like pre-cooling a building.”

Cusumano-Gates-Jobs-strategy-1200

Mastering Strategy

How can executives develop their skills as strategists? One way is to learn from the masters. The book Strategy Rules: Five Timeless Lessons From Bill Gates, Andy Grove, and Steve Jobs (HarperCollins, 2015) explores insights drawn from the careers of these former CEOs of Microsoft, Intel, and Apple. In a Q&A, the book’s authors, David B. Yoffie of Harvard Business School and Michael A. Cusumano of MIT Sloan, explain how strategic thinking is a capability that leaders — even the superstars — develop over time.

advertisement

Jones-blocks-1200

Using Unstructured Data to Tidy Up Credit Reporting

Greg Jones, vice president of Enterprise Data & Analytics at Equifax, says the credit reporting agency is beginning to incorporate unstructured data from sources such as social media to better round out the individual profiles in its database. “My focus is to create a compelling differentiator between us and the other credit reporting companies by enabling our customers to provide the most efficient, the most predictive, and the most accurate experience for their customers,” he says.

social-cloud-1200

Why Social Engagement May Be More Important Than Marketing

  • Interview
  • Read Time: 8 min 

In a Q&A, Carlos Dominguez, president and COO of social media management company Sprinklr, notes that while marketing is about getting people to want to talk to a company, customer service is about interacting with someone who is already invested in the brand. His goal: get companies to blend those tasks in “ways that are radically different.”

Bruhin-Data-Graphics-1200

Telling Data’s Story With Graphics

At the alcohol beverage company Constellation Brands, graphic presentations of data are making it easier for sales people to see how they’re performing. In an interview with MIT Sloan Management Review, Joseph D. Bruhin, the company’s CIO, says that measuring marketing and sales efforts is a particular challenge in the alcohol industry — but one that his team has come up with a solution to. “Visibility of data is a critical piece,” he says. “We came up with a solution that’s really driven predominantly by information technology.”

©iStock.com/martin-matthews

Marketing In Five Dimensions

Computers, scanners, mobile and wearable technology have made it both easier and harder for companies to find their customers. Easier, because there’s so much more data about consumer behavior; harder, because analyzing that data is a significant challenge (never mind deciding how to act on the analytics). Companies like Epsilon are stepping up to help businesses to figure out what the data tell them about their customers — and what to do with that knowledge. In a Q&A, Epsilon’s CEO Andy Frawley describes some of the challenges his company works through on a daily basis.

Halamka-1200

How Digital Transformation Is Making Health Care Safer, Faster and Cheaper

  • Interview
  • Read Time: 17 min 

What does it take to bring world class digital technology to one of the world’s leading medical centers? As chief information officer of Beth Israel Deaconess Medical Center, in Boston, Dr. John Halamka leads exactly that charge. Overseeing digital strategies designed to make patients safer while being completely secure and stable is, he says, like “being asked to change the wings on a 747 while it’s flying. Total security, total reliability and stability, with complete innovation at the same time.”

Showing 1-20 of 186